{"id":10698,"date":"2023-06-27T14:18:14","date_gmt":"2023-06-27T07:18:14","guid":{"rendered":"https:\/\/bell24vietnam.vn\/?p=10698"},"modified":"2024-09-20T14:56:46","modified_gmt":"2024-09-20T07:56:46","slug":"goi-y-chien-thuat-gianh-thi-phan-cho-chuoi-nha-thuoc-ban-le","status":"publish","type":"post","link":"https:\/\/bell24vietnam.vn\/en\/knowledge\/goi-y-chien-thuat-gianh-thi-phan-cho-chuoi-nha-thuoc-ban-le\/","title":{"rendered":"Suggested strategies to "gain market share" for retail pharmacy chains"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng d\u01b0\u1ee3c n\u0103ng \u0111\u1ed9ng<\/h2>\n

Trong “cu\u1ed9c \u0111ua” m\u1edf r\u1ed9ng s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng c\u1ee7a c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7n \u0111\u1ea1i, nh\u1eefng c\u00e1i t\u00ean nh\u01b0 Long Ch\u00e2u, Minh Ch\u00e2u, An Khang, Pharmacity\u2026 \u0111ang \u0111\u01b0\u1ee3c ch\u00fa \u00fd nhi\u1ec1u nh\u1ea5t. T\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 thu\u1ed1c c\u1ee7a Pharmacity, Long Ch\u00e2u v\u00e0 An Khang \u0111\u00e3 l\u00ean t\u1edbi h\u01a1n 2.400 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c.<\/p>\n

Tuy nhi\u1ec1u nh\u01b0 th\u1ebf nh\u01b0ng chu\u1ed7i nh\u00e0 thu\u1ed1c hi\u1ec7n \u0111\u1ea1i m\u1edbi ch\u1ec9 chi\u1ebfm l\u0129nh 15% th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, c\u00e1c chuy\u00ean gia nh\u1eadn \u0111\u1ecbnh, th\u1ecb tr\u01b0\u1eddng d\u01b0\u1ee3c ph\u1ea9m Vi\u1ec7t trong t\u01b0\u01a1ng lai s\u1ebd \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi “cu\u1ed9c \u0111ua” m\u1edf chu\u1ed7i c\u1ee7a c\u00e1c nh\u00e0 thu\u1ed1c hi\u1ec7n \u0111\u1ea1i.<\/p>\n

Chu\u1ed7i nh\u00e0 thu\u1ed1c b\u00e1n l\u1ebb c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 v\u01b0\u1ee3t l\u00ean \u0111\u1ed1i th\u1ee7?<\/p>\n

Gi\u1ea3i ph\u00e1p gi\u00fap nh\u00e0 thu\u1ed1c b\u00e1n l\u1ebb t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1<\/h2>\n

80% l\u1ee3i nhu\u1eadn trong t\u01b0\u01a1ng lai \u0111\u1ebfn t\u1eeb 20% kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t v\u0169 kh\u00ed \u0111\u1eafc l\u1ef1c trong tr\u1eadn chi\u1ebfn gi\u00e0nh th\u1ecb ph\u1ea7n t\u1ea1o d\u1ef1ng uy t\u00edn cho doanh nghi\u1ec7p. \u0110\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng ch\u00ednh l\u00e0 c\u00e1ch t\u0103ng doanh thu hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ec1n v\u1eefng nh\u1ea5t.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch c\u00e1ch g\u1ee3i \u00fd gi\u00fap doanh nghi\u1ec7p d\u01b0\u1ee3c b\u00e1n h\u00e0ng ch\u1ea1y<\/p>\n

1. N\u00e2ng cao k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng cho nh\u00e2n vi\u00ean (Inbound sales + Telemarketing\/ Telesales skills)<\/h3>\n
\"K\u1ef9
Li\u00ean t\u1ee5c c\u00e2ng cao k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng cho nh\u00e2n vi\u00ean (Inbound sales + Telemarketing\/ Telesales skills)<\/figcaption><\/figure>\n

Nh\u00e2n vi\u00ean CSKH ngo\u00e0i kh\u1ea3 n\u0103ng t\u01b0 v\u1ea5n \u0111\u00fang v\u1ec1 chuy\u00ean m\u00f4n, c\u1ea7n c\u00e1c k\u1ef9 n\u0103ng m\u1ec1m \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, n\u00e2ng cao hi\u1ec7u qu\u1ea3 ch\u1ed1t \u0111\u01a1n h\u00e0ng, m\u1eddi kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m (upsell), gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan (cross-sell).<\/p>\n

Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng t\u01b0\u01a1ng t\u00e1c cho nh\u00e2n vi\u00ean kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf ki\u1ebfn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m<\/p>\n

2. Bi\u1ebfn t\u1ed5ng \u0111\u00e0i ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng truy\u1ec1n th\u1ed1ng th\u00e0nh t\u1ed5ng \u0111\u00e0i \u0111a k\u00eanh<\/h3>\n

Xu h\u01b0\u1edbng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111a k\u00eanh, c\u00f9ng v\u1edbi vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n nay c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nhi\u1ec1u h\u01a1n th\u00ec c\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp nh\u01b0 live-chat, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qua m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 \u0111i\u1ec3m ti\u1ebfp x\u00fac chu\u1ed7i nh\u00e0 thu\u1ed1c b\u00e1n l\u1ebb n\u00ean ch\u00fa \u00fd \u0111\u1ebfn.<\/p>\n

H\u01b0\u01a1ng d\u1eabn chi ti\u1ebft c\u00e1ch tri\u1ec3n khai t\u1ed5ng \u0111\u00e0i \u0111a k\u00eanh T\u1ea0I \u0110\u00c2Y (EBOOK MI\u1ec4N PH\u00cd)<\/a><\/strong><\/p>\n

3. \u0110\u1ea3m b\u1ea3o lu\u00f4n s\u1eb5n s\u00e0ng ph\u1ee5c v\u1ee5<\/h3>\n
\"24\/7
Cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng 24\/7<\/figcaption><\/figure>\n

\u0110\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh D\u01b0\u1ee3c kh\u00e1c v\u1edbi nhi\u1ec1u c\u00e1c ng\u00e0nh c\u00f2n l\u1ea1i l\u00e0 th\u01b0\u1eddng xuy\u00ean c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p kh\u1ea9n c\u1ea5p.<\/p>\n

Chu\u1ed7i nh\u00e0 thu\u1ed1c b\u00e1n l\u1ebb c\u1ea7n hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 mu\u1ed1n trao \u0111\u1ed5i nh\u1eefng v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe c\u00e1 nh\u00e2n th\u01b0\u1eddng v\u00e0o ngo\u00e0i gi\u1edd l\u00e0m vi\u1ec7c.<\/p>\n

Khi \u0111\u01b0\u1ee3c h\u1ecfi 3 y\u1ebfu t\u1ed1 quan trong trong doanh nghi\u1ec7p d\u01b0\u1ee3c n\u00ean c\u1ea3i thi\u1ec7n \u0111\u1ec3 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng, 40% kh\u00e1ch h\u00e0ng cho r\u1eb1ng doanh nghi\u1ec7p n\u00ean c\u00f3 D\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng ngo\u00e0i gi\u1edd h\u00e0nh ch\u00ednh. (Kh\u1ea3o s\u00e1t d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c 2017)<\/p>\n

Theo \u0111\u00f3, cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng 24\/7 \u0111\u01b0\u1ee3c coi l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft v\u1edbi chu\u1ed7i nh\u00e0 thu\u1ed1c b\u00e1n l\u1ebb.<\/p>\n

4. Qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p, b\u00e0i b\u1ea3n<\/h3>\n
\"24\/7
L\u1ecbch s\u1eed giao d\u1ecbch c\u00f3 \u00fd ngh\u0129a r\u1ea5t l\u1edbn n\u1ebfu doanh nghi\u1ec7p mu\u1ed1n g\u1ecdi l\u1ea1i cho kh\u00e1ch h\u00e0ng nh\u1eafc l\u1ecbch tr\u00ecnh s\u1eed d\u1ee5ng thu\u1ed1c<\/figcaption><\/figure>\n

\u0110\u1ea7u t\u01b0 v\u00e0o h\u1ec7 th\u1ed1ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i s\u1ebd gi\u00fap doanh nghi\u1ec7p trong kh\u00e2u qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n CSKH t\u1ef1 \u0111\u1ed9ng v\u00e0 gi\u00fap doanh thu c\u0169ng nh\u01b0 \u0111\u1ea3m b\u1ea3o b\u1ea3o uy t\u00edn c\u1ee7a chu\u1ed7i nh\u00e0 thu\u1ed1c b\u00e1n l\u1ebb<\/p>\n

M\u1ecdi l\u1ecbch s\u1eed giao d\u1ecbch, th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef \u0111\u1ec3 nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00ecnh tr\u1ea1ng kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t – kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i tr\u00ecnh b\u00e0y th\u00f4ng tin l\u1ea7n th\u1ee9 hai. \u0110i\u1ec1u n\u00e0y l\u00e0m gia t\u0103ng \u0111\u00e1ng k\u1ec3 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110\u1eb7c bi\u1ec7t trong ng\u00e0nh d\u01b0\u1ee3c, l\u1ecbch s\u1eed giao d\u1ecbch c\u00f3 \u00fd ngh\u0129a r\u1ea5t l\u1edbn n\u1ebfu doanh nghi\u1ec7p mu\u1ed1n g\u1ecdi l\u1ea1i cho kh\u00e1ch h\u00e0ng nh\u1eafc l\u1ecbch tr\u00ecnh s\u1eed d\u1ee5ng thu\u1ed1c\u2026<\/p>\n

V\u1edbi kinh nghi\u1ec7m 41 n\u0103m v\u1ec1 contact center & BPO v\u00e0 l\u00e0 \u0111\u01a1n v\u1ecb s\u1ed1 1 Vi\u1ec7t Nam v\u1ec1 may \u0111o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0110\u00e0o t\u1ea1o Sales, CSKH, Qu\u1ea3n l\u00fd Contact Center ch\u1ea5t l\u01b0\u1ee3ng, Bellsystem24 Vietnam t\u1ef1 tin c\u00f3 th\u1ec3 gi\u00fap chu\u1ed7i nh\u00e0 thu\u1ed1c b\u00e1n l\u1ebb \u0111\u01b0a ra gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t t\u1ed1i \u01b0u chi ph\u00ed nh\u1ea5t trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng d\u01b0\u1ee3c hi\u1ec7n nay. Li\u00ean h\u1ec7 hotline 1900 1739 ho\u1eb7c g\u1eedi th\u00f4ng tin v\u00e0o email contact@bell24vietnam.vn<\/a>\u00a0<\/em><\/p>\n

 <\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng d\u01b0\u1ee3c n\u0103ng \u0111\u1ed9ng Trong “cu\u1ed9c \u0111ua” m\u1edf r\u1ed9ng s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng c\u1ee7a c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c […]<\/p>","protected":false},"author":1,"featured_media":18649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-10698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc"],"acf":[],"yoast_head":"\nG\u1ee3i \u00fd chi\u1ebfn thu\u1eadt \u201cgi\u00e0nh th\u1ecb ph\u1ea7n\u201d cho chu\u1ed7i nh\u00e0 thu\u1ed1c b\u00e1n l\u1ebb - Bellsystem24 Vietnam<\/title>\n<meta name=\"description\" content=\"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c t\u1ea1o ra l\u1ee3i nhu\u1eadn b\u1ec1n v\u1eefng trong c\u00e1c nh\u00e0 b\u00e1n thu\u1ed1c l\u1ebb. 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