{"id":12432,"date":"2024-01-05T17:08:37","date_gmt":"2024-01-05T10:08:37","guid":{"rendered":"https:\/\/bell24vietnam.vn\/?p=12432"},"modified":"2024-07-04T03:42:07","modified_gmt":"2024-07-04T03:42:07","slug":"su-that-ve-dich-vu-mystery-shopping-cho-nganh-ban-le-co-the-ban-chua-biet","status":"publish","type":"post","link":"https:\/\/bell24vietnam.vn\/en\/knowledge\/su-that-ve-dich-vu-mystery-shopping-cho-nganh-ban-le-co-the-ban-chua-biet\/","title":{"rendered":"The truth about Mystery Shopping service for retail industry you may not know"},"content":{"rendered":"

Trong th\u1ebf gi\u1edbi c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb hi\u1ec7n nay, kh\u00e1ch h\u00e0ng b\u00ed m\u1eadt (Mystery shopping) ng\u00e0y c\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng. B\u1edfi s\u1ef1 \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1ea3i thi\u1ec7n quy tr\u00ecnh d\u1ecbch v\u1ee5 t\u1eeb m\u1ed9t g\u00f3c nh\u00ecn kh\u00e1ch quan v\u00e0 th\u1ef1c t\u1ebf nh\u1ea5t c\u1ee7 d\u1ecbch v\u1ee5 n\u00e0y cung c\u1ea5p cho doanh nghi\u1ec7p nhi\u1ec1u s\u1ef1 th\u1eadt, insights m\u00e0 tr\u01b0\u1edbc \u0111\u00f3 ch\u01b0a nh\u1eadn ra.<\/span><\/p>\n

Mystery shopping kh\u00f4ng ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c cung c\u1ea5p th\u00f4ng tin th\u1ef1c t\u1ebf v\u1ec1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c quy tr\u00ecnh d\u1ecbch v\u1ee5, m\u00e0 c\u00f2n gi\u00fap thu th\u1eadp d\u1eef li\u1ec7u qu\u00fd b\u00e1u v\u1ec1 quy tr\u00ecnh ti\u1ebfp nh\u1eadn kh\u00e1ch h\u00e0ng, phong c\u00e1ch ph\u1ee5c v\u1ee5, v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh. Nh\u1eefng th\u00f4ng tin ph\u1ea3n h\u1ed3i t\u1eeb Mystery shopping c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m m\u1ea1nh m\u00e0 doanh nghi\u1ec7p n\u00ean duy tr\u00ec c\u0169ng nh\u01b0 c\u00e1c \u0111i\u1ec3m y\u1ebfu c\u1ea7n c\u1ea3i thi\u1ec7n.\u00a0<\/span><\/p>\n

Mystery Shopping: \u201cAnh h\u00f9ng th\u1ea7m l\u1eb7ng” cho ng\u00e0nh b\u00e1n l\u1ebb<\/b><\/span><\/h3>\n

Ng\u00e0nh b\u00e1n l\u1ebb hi\u1ec7n nay \u0111ang g\u1eb7p ph\u1ea3i nhi\u1ec1u v\u1ea5n \u0111\u1ec1 kh\u00f4ng t\u00ean nh\u01b0:\u00a0<\/span><\/p>\n

    \n
  • C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, khuy\u1ebfn m\u00e3i t\u1ea1i c\u1eeda h\u00e0ng kh\u00f4ng hi\u1ec7u qu\u1ea3<\/span><\/li>\n
  • Kh\u00e1ch bi\u1ebft \u0111\u1ebfn nhi\u1ec1u th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch marketing nh\u01b0ng t\u1ef7 l\u1ec7 mua h\u00e0ng th\u1ea5p h\u01a1n k\u1ef3 v\u1ecdng<\/span><\/li>\n
  • Gi\u00e1 tr\u1ecb h\u00f3a \u0111\u01a1n trung b\u00ecnh c\u1ee7a m\u1ed7i l\u1ea7n mua gi\u1ea3m s\u00fat<\/span><\/li>\n
  • Kh\u00e1ch h\u00e0ng trung th\u00e0nh ho\u1eb7c th\u01b0\u1eddng xuy\u00ean r\u1eddi b\u1ecf doanh nghi\u1ec7p qua \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/li>\n
  • Nghi ng\u1edd v\u1ec1 t\u00ednh trung th\u1ef1c c\u1ee7a m\u1ed9t hay m\u1ed9t s\u1ed1 nh\u00e2n vi\u00ean tham gia quy tr\u00ecnh b\u00e1n h\u00e0ng<\/span><\/li>\n
  • Ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng nh\u00e2n vi\u00ean sau ch\u01b0\u01a1ng tr\u00ecnh, chi\u1ebfn d\u1ecbch hu\u1ea5n luy\u1ec7n, \u0111\u00e0o t\u1ea1o<\/span><\/li>\n
  • C\u00f3 r\u1ea5t nhi\u1ec1u l\u1eddi than phi\u1ec1n t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng t\u1eeb th\u00e1i \u0111\u1ed9 c\u1ee7a nh\u00e2n vi\u00ean cho \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5\u2026<\/span><\/li>\n
  • Ta v\u00e0 \u0111\u1ed1i th\u1ee7 kh\u00e1 c\u00e2n b\u1eb1ng v\u1ec1 m\u1ecdi m\u1eb7t nh\u01b0ng \u0111\u1ed1i th\u1ee7 \u0111ang b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng h\u01a1n.<\/span><\/li>\n
  • C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh hay chi\u1ebfn d\u1ecbch c\u1ee7a ta kh\u00f4ng \u0111\u1ea1t b\u1eb1ng \u0111\u1ed1i th\u1ee7…<\/span><\/li>\n<\/ul>\n

    Mystery shopping gi\u00fap c\u1eeda h\u00e0ng ph\u00e1t hi\u1ec7n v\u00e0 kh\u1eafc ph\u1ee5c c\u00e1c v\u1ea5n \u0111\u1ec1 ti\u1ec1m \u1ea9n, t\u1eeb nh\u1eefng sai s\u00f3t nh\u1ecf nh\u1ea5t nh\u01b0 th\u00e1i \u0111\u1ed9 kh\u00f4ng th\u00e2n thi\u1ec7n \u0111\u1ebfn nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u1edbn h\u01a1n nh\u01b0 vi\u1ec7c thi\u1ebfu \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n cho nh\u00e2n vi\u00ean. Th\u00f4ng qua vi\u1ec7c thu th\u1eadp th\u00f4ng tin v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb Mystery shopping, c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e0o t\u1ea1o v\u00e0 \u0111\u00e1nh gi\u00e1 nh\u00e2n vi\u00ean, \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    \"\"<\/p>\n

    Ngo\u00e0i ra, <\/span>Mystery shopping<\/span> gi\u00fap c\u1eeda h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb g\u00f3c \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng t\u1ed1t h\u01a1n, t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Trong ng\u00e0nh b\u00e1n l\u1ebb c\u1ea1nh tranh, vi\u1ec7c c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m \u1ea9n l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y.<\/span><\/p>\n

    S\u1ef1 th\u1eadt c\u1ee7a d\u1ecbch v\u1ee5 Mystery shopping h\u1ed7 tr\u1ee3 ng\u00e0nh b\u00e1n l\u1ebb<\/b><\/span><\/h3>\n

    Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng, v\u00e0 mua s\u1eafm b\u00ed \u1ea9n ch\u00ednh l\u00e0 l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m \u0111\u00f3. M\u1ed9t quy tr\u00ecnh c\u00f3 v\u1ebb ho\u00e0n h\u1ea3o tr\u00ean l\u00fd thuy\u1ebft, nh\u01b0ng Mystery shopping c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 ra nh\u1eefng l\u1ed7 h\u1ed5ng trong v\u1eadn h\u00e0nh m\u00e0 doanh nghi\u1ec7p ch\u01b0a nh\u1eadn ra.\u00a0<\/span><\/p>\n

    V\u00ed d\u1ee5: M\u1ed9t c\u1eeda h\u00e0ng qu\u1ea7n \u00e1o mu\u1ed1n t\u1eadp trung \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m mua h\u00e0ng. Ng\u01b0\u1eddi mua s\u1eafm b\u00ed \u1ea9n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c giao nhi\u1ec7m v\u1ee5: Y\u00eau c\u1ea7u nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng t\u01b0 v\u1ea5n, mua h\u00e0ng v\u00e0 sau \u0111\u00f3 tr\u1ea3 l\u1ea1i v\u00e0o ng\u00e0y h\u00f4m sau.<\/span><\/p><\/blockquote>\n

    M\u1ed9t s\u1ed1 t\u00ecnh hu\u1ed1ng gi\u1ea3 \u0111\u1ecbnh c\u00f3 th\u1ec3 l\u00e0 kh\u00e1ch h\u00e0ng m\u1ea5t t\u1edbi 5 ph\u00fat \u0111\u1ec3 t\u00ecm nh\u00e0 t\u01b0 v\u1ea5n, b\u1ecf qua quy tr\u00ecnh ho\u00e0n tr\u1ea3 ho\u1eb7c b\u00e1n s\u1ea3n ph\u1ea9m. Nh\u1eefng tr\u1ea3i nghi\u1ec7m ti\u00eau c\u1ef1c ti\u1ec1m \u1ea9n n\u00e0y c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty x\u00e1c \u0111\u1ecbnh nh\u1eefng l\u0129nh v\u1ef1c c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00eda c\u1ea1nh t\u00edch c\u1ef1c c\u0169ng r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/span><\/p>\n

    Tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n m\u00e0 c\u00f2n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n nh\u1eb1m \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb trong t\u01b0\u01a1ng lai. \u0110\u1ec3 th\u1ef1c s\u1ef1 hi\u1ec3u \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb n\u00ean c\u00e2n nh\u1eafc vi\u1ec7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 Mystery shopping trong chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (CX) c\u1ee7a m\u00ecnh. Kh\u00e1ch h\u00e0ng kh\u00f4ng mong mu\u1ed1n tr\u1ea3i qua d\u1ecbch v\u1ee5 k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, ch\u00ednh v\u00ec v\u1eady ng\u00e0nh b\u00e1n l\u1ebb hi\u1ec7n nay c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb nhi\u1ec1u y\u1ebfu t\u1ed1:<\/span><\/p>\n

    1. T\u01b0\u01a1ng t\u00e1c \u0111a k\u00eanh<\/b><\/h3>\n

    Kh\u00e1ch h\u00e0ng lu\u00f4n mong \u0111\u1ee3i ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 l\u00e0 nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh. V\u1edbi ph\u01b0\u01a1ng ph\u00e1p Mystery shopping, doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng k\u00eanh n\u00e0o kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i kh\u00f4ng th\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n, ho\u1eb7c m\u1ea5t t\u1eadn 3 ng\u00e0y \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i qua email.<\/span><\/p>\n

    \"\"<\/p>\n

    2. Giao d\u1ecbch tr\u1ef1c tuy\u1ebfn<\/b>\u00a0<\/span><\/h3>\n

    C\u00f3 th\u1ec3 n\u00f3i, \u0111\u1ea7u t\u01b0 v\u00e0o tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn kh\u00f4ng bao gi\u1edd l\u00e0 vi\u1ec7c th\u1eeba th\u00e3i. Trang web c\u01a1 b\u1ea3n ph\u1ea3i d\u1ec5 \u0111i\u1ec1u h\u01b0\u1edbng, c\u00f3 ch\u1ee9c n\u0103ng v\u00e0 h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng. Nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm b\u00ed \u1ea9n c\u00f3 th\u1ec3 ki\u1ec3m tra m\u1ecdi “ng\u00f3c ng\u00e1ch” c\u1ee7a trang web \u0111\u1ec3 t\u00ecm \u0111i\u1ec3m y\u1ebfu. C\u00e1c t\u00ednh n\u0103ng b\u1ed5 sung nh\u01b0 t\u00ecm ki\u1ebfm, tr\u00f2 chuy\u1ec7n v\u1edbi agent, t\u1ea1o t\u00e0i kho\u1ea3n, th\u00eam m\u1eb7t h\u00e0ng v\u00e0o gi\u1ecf h\u00e0ng c\u0169ng nh\u01b0 c\u00e1c t\u00f9y ch\u1ecdn thanh to\u00e1n v\u00e0 giao h\u00e0ng m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 m\u00e0 kh\u00f4ng c\u1ea7n mua h\u00e0ng.<\/span><\/p>\n

    3. Lu\u00f4n theo s\u00e1t \u0111\u1ed1i th\u1ee7<\/b><\/h3>\n

    Cho d\u00f9 doanh nghi\u1ec7p ch\u1ec9 c\u00f3 m\u1ed9t \u0111\u1ed1i th\u1ee7 hay h\u00e0ng tr\u0103m \u0111\u1ed1i th\u1ee7, th\u1eadt kh\u00f3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 quy tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd t\u1eeb g\u00f3c \u0111\u1ed9 b\u00ean ngo\u00e0i. Trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 \u0111\u1ed1i th\u1ee7, Mystery Shopping cho ph\u00e9p doanh nghi\u1ec7p nh\u00ecn th\u1ea5y c\u00e1ch \u0111\u1ed1i th\u1ee7 c\u1ee7a h\u1ecd th\u1ef1c hi\u1ec7n c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a d\u1ecbch v\u1ee5, t\u1eeb th\u00e1i \u0111\u1ed9 c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Vi\u1ec7c n\u00e0y cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u00e0 kh\u00e1ch quan v\u1ec1 c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh c\u1ee7a m\u00ecnh.<\/span><\/p>\n

    \"\"<\/p>\n

    M\u1ee5c ti\u00eau c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111\u1ebfn nay l\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 n\u00f3 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a m\u1ed9t c\u00f4ng ty v\u00e0 kh\u1ea3 n\u0103ng gi\u00e0nh \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng trong th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb c\u1ea1nh tranh cao. Ch\u00ednh v\u00ec v\u1eady vi\u1ec7c t\u00ecm hi\u1ec3u r\u00f5 v\u1ec1 d\u1ecbch v\u1ee5 v\u00e0 \u00e1p d\u1ee5ng n\u00f3 v\u00e0o vi\u1ec7c kinh doanh l\u00e0 vi\u1ec7c c\u1ea7n, thi\u1ebft y\u1ebfu trong ng\u00e0nh. V\u1edbi g\u1ea7n 20 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c Mystery shopping, Bellsystem24 Vi\u1ec7t Nam t\u1ef1 tin h\u1ed7 tr\u1ee3 nhi\u1ec1u d\u1ef1 \u00e1n cho c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb.\u00a0<\/span><\/p>\n

    <\/div>","protected":false},"excerpt":{"rendered":"

    In today's fiercely competitive retail industry, mystery shopping [...]<\/p>","protected":false},"author":1,"featured_media":16426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-12432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc"],"acf":[],"yoast_head":"\nS\u1ef1 th\u1eadt v\u1ec1 d\u1ecbch v\u1ee5 Mystery Shopping cho ng\u00e0nh b\u00e1n l\u1ebb c\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft - 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