{"id":18851,"date":"2024-08-30T16:28:51","date_gmt":"2024-08-30T09:28:51","guid":{"rendered":"https:\/\/bell24vietnam.vn\/?p=18851"},"modified":"2024-09-25T10:28:35","modified_gmt":"2024-09-25T03:28:35","slug":"kiem-tra-bi-mat-tinh-trang-pha-gia-cai-thien-chat-luong-dich-vu-tai-showroom-o-to","status":"publish","type":"post","link":"https:\/\/bell24vietnam.vn\/en\/case-study\/automotive-industry\/kiem-tra-bi-mat-tinh-trang-pha-gia-cai-thien-chat-luong-dich-vu-tai-showroom-o-to\/","title":{"rendered":"Secretly check the price dumping situation, improve service quality at car showrooms"},"content":{"rendered":"<h2>Challenge<\/h2>\n<ul>\n<li>Mystery shoppers (MS) must be carefully selected, knowledgeable about cars, especially the car line of the company; Own or intend to buy a car in the near future; Have a driver&#039;s license.<\/li>\n<li>The interaction time between MS and sales is relatively long (check for price dumping).<\/li>\n<\/ul>\n<h2>Deployment<\/h2>\n<ul>\n<li>Deployment scale ~20 reviews\/month<\/li>\n<li>Pretend to be a customer and visit designated showrooms nationwide to evaluate customer service through recording and photography.<\/li>\n<li>Checklist is built methodically, professionally, closely following the focus of the topic<\/li>\n<li>MS are carefully selected\/trained and tested before conducting assessments.<\/li>\n<li>All reviews are QC 100%.<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-18940\" src=\"https:\/\/bell24vietnam.vn\/wp-content\/uploads\/2024\/08\/20240822-Case-study-nang-cao-dich-vu-kh-08.webp\" alt=\"\" width=\"5001\" height=\"3660\" \/><\/p>\n<h3><\/h3>\n<h2>Result<\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-18941 aligncenter\" src=\"https:\/\/bell24vietnam.vn\/wp-content\/uploads\/2024\/08\/20240822-Case-study-nang-cao-dich-vu-kh-07.webp\" alt=\"\" width=\"4001\" height=\"9157\" \/><\/p>\n<div id=\"eJOY__extension_root\" class=\"eJOY__extension_root_class\" style=\"all: unset;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Th\u00e1ch th\u1ee9c Mystery shoppers (MS) ph\u1ea3i \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc k\u1ef9 l\u01b0\u1ee1ng, l\u00e0 ng\u01b0\u1eddi am hi\u1ec3u v\u1ec1 \u00f4 t\u00f4, \u0111\u1eb7c bi\u1ec7t [&hellip;]<\/p>","protected":false},"author":1,"featured_media":18943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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