{"id":18901,"date":"2024-09-13T08:35:26","date_gmt":"2024-09-13T01:35:26","guid":{"rendered":"https:\/\/bell24vietnam.vn\/?p=18901"},"modified":"2024-09-25T10:29:14","modified_gmt":"2024-09-25T03:29:14","slug":"manage-the-quality-of-the-car-showroom-service-chain-through-confidential-customer-service","status":"publish","type":"post","link":"https:\/\/bell24vietnam.vn\/en\/case-study\/manage-the-quality-of-the-car-showroom-service-chain-through-confidential-customer-service\/","title":{"rendered":"Managing service quality of car showroom chain with Mystery Shopping service"},"content":{"rendered":"<h2>BSV Challenges<\/h2>\n<ul>\n<li>Mystery shoppers (MS) are regularly trained and updated on the brand&#039;s in-store promotions.<\/li>\n<li>Balance the number of reviews for the night shift of all stores nationwide.<\/li>\n<\/ul>\n<h2>Deployment<\/h2>\n<ul>\n<li>Deployment scale: ~500 reviews \/ month<\/li>\n<li>Role-play customers at brand stores nationwide to evaluate customer service<\/li>\n<li>Format: recording, photography<\/li>\n<li>Checklist is built methodically, professionally, closely following the focus of the topic<\/li>\n<li>MS are selected and trained, then thoroughly tested before performing the assessment.<\/li>\n<li>All reviews are 100% quality checked before the results are delivered to the brand.<\/li>\n<\/ul>\n<p>Sample evaluation criteria table<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-18928\" src=\"https:\/\/bell24vietnam.vn\/wp-content\/uploads\/2024\/09\/20240822-Case-study-nang-cao-dich-vu-kh-10.webp\" alt=\"\" width=\"3001\" height=\"7970\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Result<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18927\" src=\"https:\/\/bell24vietnam.vn\/wp-content\/uploads\/2024\/09\/20240822-Case-study-nang-cao-dich-vu-kh-09.webp\" alt=\"\" width=\"5001\" height=\"10910\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div 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