{"id":19672,"date":"2025-01-02T16:39:51","date_gmt":"2025-01-02T09:39:51","guid":{"rendered":"https:\/\/bell24vietnam.vn\/?p=19672"},"modified":"2025-01-02T16:41:29","modified_gmt":"2025-01-02T09:41:29","slug":"telemarketing-la-gi","status":"publish","type":"post","link":"https:\/\/bell24vietnam.vn\/en\/knowledge\/telemarketing-la-gi\/","title":{"rendered":"Telemarketing l\u00e0 g\u00ec? C\u00e1ch th\u1ef1c hi\u1ec7n v\u00e0 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft"},"content":{"rendered":"<p>Telemarketing (ti\u1ebfp th\u1ecb qua \u0111i\u1ec7n tho\u1ea1i) l\u00e0 h\u00ecnh th\u1ee9c s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p>Telemarketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c m\u1ee5c \u0111\u00edch nh\u01b0:<\/p>\n<ul>\n<li aria-level=\"1\">Qu\u1ea3ng b\u00e1, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/li>\n<li aria-level=\"1\">G\u1ecdi \u0111i\u1ec7n ch\u0103m s\u00f3c, t\u00e1i k\u00edch ho\u1ea1t kh\u00e1ch h\u00e0ng c\u0169<\/li>\n<li aria-level=\"1\">Kh\u1ea3o s\u00e1t th\u00f4ng tin, th\u0103m d\u00f2 th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/bell24vietnam.vn\/wp-content\/uploads\/2022\/11\/8-buoc-xay-dung-hanh-trinh-trai-nghiem-khach-hang-xuat-sac-5-1024x518-1.webp\" width=\"1024\" height=\"518\" \/><\/p>\n<h2>L\u1ee3i \u00edch c\u1ee7a telemarketing v\u1edbi doanh nghi\u1ec7p.<\/h2>\n<p>Trong k\u1ef7 nguy\u00ean s\u1ed1 hi\u1ec7n nay, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai marketing theo nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau, song telemarketing v\u1eabn \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p ch\u1ecdn l\u1ef1a v\u00ec nh\u1eefng l\u1ee3i \u00edch kh\u00e1c bi\u1ec7t.<\/p>\n<ul>\n<li aria-level=\"1\">Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn ch\u00ednh x\u00e1c, nhanh ch\u00f3ng: K\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ec5 d\u00e0ng th\u00f4ng qua m\u1ed9t cu\u1ed9c g\u1ecdi.<\/li>\n<li aria-level=\"1\">Duy tr\u00ec m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng: D\u1ec5 d\u00e0ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean, tri\u1ec3n khai ti\u1ebfp th\u1ecb l\u1ea1i (remarketing) \u0111\u1ec3 t\u00e1i k\u00edch ho\u1ea1t.<\/li>\n<li aria-level=\"1\">Chi\u1ebfn d\u1ecbch c\u00e1 nh\u00e2n h\u00f3a: T\u1ed5ng \u0111\u00e0i vi\u00ean c\u00f3 th\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng theo h\u01b0\u1edbng c\u00e1 nh\u00e2n ho\u00e1, v\u00ec \u0111\u00e3 n\u1eafm r\u00f5 th\u00f4ng tin kh\u00e1ch h\u00e0ng.<\/li>\n<li aria-level=\"1\">Kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao: Trong nhi\u1ec1u l\u0129nh v\u1ef1c, telemarketing c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c marketing kh\u00e1c nh\u1edd t\u00ednh thuy\u1ebft ph\u1ee5c.<\/li>\n<li aria-level=\"1\">D\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3: Doanh nghi\u1ec7p c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng cu\u1ed9c g\u1ecdi, t\u1ef7 l\u1ec7 b\u1eaft m\u00e1y, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, doanh thu m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/li>\n<\/ul>\n<h2>Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a telemarketing<\/h2>\n<ul>\n<li aria-level=\"1\">Quy m\u00f4 ti\u1ebfp c\u1eadn h\u1ea1n ch\u1ebf: ph\u1ee5 thu\u1ed9c v\u00e0o l\u01b0\u1ee3ng d\u1eef li\u1ec7u c\u00f3 s\u1eb5n, kh\u00f3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li aria-level=\"1\">Chi ph\u00ed duy tr\u00ec \u0111\u1ed9i ng\u0169 cao: M\u1eb7c d\u00f9 kh\u00f4ng t\u1ed1n k\u00e9m nh\u01b0 qu\u1ea3ng c\u00e1o, telemarketing v\u1eabn c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng (ph\u1ea7n m\u1ec1m call center, CRM) v\u00e0 tr\u1ea3 l\u01b0\u01a1ng cho nh\u00e2n vi\u00ean, chi ph\u00ed n\u00e0y c\u00f3 th\u1ec3 xem nh\u01b0 m\u1ed9t d\u1ea1ng chi ph\u00ed c\u1ed1 \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p (Fixed cost)<\/li>\n<li aria-level=\"1\">C\u1ea7n \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean b\u00e0i b\u1ea3n: B\u00ean c\u1ea1nh ki\u1ebfn th\u1ee9c s\u1ea3n ph\u1ea9m, nh\u00e2n vi\u00ean telemarketing c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o c\u00e1c k\u1ef9 n\u0103ng giao ti\u1ebfp v\u00e0 x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng qua \u0111i\u1ec7n tho\u1ea1i chuy\u00ean nghi\u1ec7p.<\/li>\n<li aria-level=\"1\">Quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt: Nhi\u1ec1u qu\u1ed1c gia quy \u0111\u1ecbnh nghi\u00eam ng\u1eb7t v\u1ec1 cu\u1ed9c g\u1ecdi qu\u1ea3ng c\u00e1o, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eb7p r\u1ee7i ro n\u1ebfu vi ph\u1ea1m. T\u1ea1i Vi\u1ec7t Nam, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o <a href=\"https:\/\/cspl.mic.gov.vn\/Pages\/TinTuc\/138202\/Nghi-dinh-so-91-2020-Nd-CP-ve-chong-tin-nhan-rac--thu-dien-tu-rac--cuoc-goi-rac.html\" target=\"_blank\" rel=\"noopener\">Ngh\u1ecb \u0111\u1ecbnh s\u1ed1 91\/2020\/N\u0110-CP v\u1ec1 ch\u1ed1ng tin nh\u1eafn r\u00e1c, th\u01b0 \u0111i\u1ec7n t\u1eed r\u00e1c, cu\u1ed9c g\u1ecdi r\u00e1c<\/a><\/li>\n<\/ul>\n<h2>Khi n\u00e0o n\u00ean tri\u1ec3n khai telemarketing?<\/h2>\n<p>Telemarketing c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang, nh\u01b0ng nh\u00ecn chung \u0111\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p mang l\u1ea1i hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i cao trong m\u1ed9t s\u1ed1 t\u00ecnh hu\u1ed1ng nh\u1ea5t \u0111\u1ecbnh. Th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi:<\/p>\n<h3>C\u1ea7n ti\u1ebfp th\u1ecb t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3<\/h3>\n<p>Doanh nghi\u1ec7p c\u00f3 danh s\u00e1ch li\u00ean h\u1ec7 v\u00e0 bi\u1ebft r\u00f5 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 \u0111\u01b0a ra ph\u01b0\u01a1ng h\u01b0\u1edbng ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p, th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n ho\u00e1. \u0110\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng l\u1edbn tu\u1ed5i.<\/p>\n<ul>\n<li>Remarketing kh\u00e1ch h\u00e0ng c\u0169: T\u00e1i ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169, th\u1ef1c hi\u1ec7n b\u00e1n th\u00eam, b\u00e1n ch\u00e9o s\u1ea3n ph\u1ea9m.<\/li>\n<li>S\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao, quy tr\u00ecnh mua b\u00e1n ph\u1ee9c t\u1ea1p: Telemarketing gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u01a1 h\u1ed9i tr\u00ecnh b\u00e0y, h\u01b0\u1edbng d\u1eabn chi ti\u1ebft cho kh\u00e1ch h\u00e0ng<\/li>\n<li>Khi c\u1ea7n \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 trong th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh: C\u00e1c m\u00f9a cao \u0111i\u1ec3m, m\u00f9a l\u1ec5 h\u1ed9i l\u00e0 th\u1eddi gian hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ch\u1ea1y chi\u1ebfn d\u1ecbch telemarketing ng\u1eafn h\u1ea1n, gi\u00fap gia t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn cho chi\u1ebfn d\u1ecbch marketing t\u1ed5ng th\u1ec3.<\/li>\n<\/ul>\n<h3>M\u1ed9t s\u1ed1 ng\u00e0nh ph\u00f9 h\u1ee3p tri\u1ec3n khai telemarketing<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19676 size-full\" src=\"https:\/\/bell24vietnam.vn\/wp-content\/uploads\/2025\/01\/linh-vuc-telemarketing-1.png\" alt=\"linh vuc telemarketing\" width=\"2253\" height=\"367\" srcset=\"https:\/\/bell24vietnam.vn\/wp-content\/uploads\/2025\/01\/linh-vuc-telemarketing-1.png 2253w, https:\/\/bell24vietnam.vn\/wp-content\/uploads\/2025\/01\/linh-vuc-telemarketing-1-300x49.png 300w, https:\/\/bell24vietnam.vn\/wp-content\/uploads\/2025\/01\/linh-vuc-telemarketing-1-1024x167.png 1024w, https:\/\/bell24vietnam.vn\/wp-content\/uploads\/2025\/01\/linh-vuc-telemarketing-1-768x125.png 768w, https:\/\/bell24vietnam.vn\/wp-content\/uploads\/2025\/01\/linh-vuc-telemarketing-1-1536x250.png 1536w, https:\/\/bell24vietnam.vn\/wp-content\/uploads\/2025\/01\/linh-vuc-telemarketing-1-2048x334.png 2048w, https:\/\/bell24vietnam.vn\/wp-content\/uploads\/2025\/01\/linh-vuc-telemarketing-1-18x3.png 18w\" sizes=\"(max-width: 2253px) 100vw, 2253px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">Gi\u00e1o d\u1ee5c: Th\u00f4ng b\u00e1o khuy\u1ebfn m\u00e3i, t\u01b0 v\u1ea5n kh\u00f3a h\u1ecdc.<\/li>\n<li aria-level=\"1\">D\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh, ng\u00e2n h\u00e0ng: Ch\u01b0\u01a1ng tr\u00ecnh m\u1edf th\u1ebb t\u00edn d\u1ee5ng, kho\u1ea3n vay.<\/li>\n<li aria-level=\"1\">Du l\u1ecbch: Khuy\u1ebfn m\u00e3i \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n, resort, tour.<\/li>\n<li aria-level=\"1\">B\u1ea5t \u0111\u1ed9ng s\u1ea3n: M\u1eddi ch\u00e0o b\u1ea5t \u0111\u1ed9ng s\u1ea3n, ra m\u1eaft s\u1ea3n ph\u1ea9m, kh\u1ea3o s\u00e1t nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/li>\n<li aria-level=\"1\">Truy\u1ec1n h\u00ecnh, vi\u1ec5n th\u00f4ng: Gi\u1edbi thi\u1ec7u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i g\u00f3i c\u01b0\u1edbc<\/li>\n<li aria-level=\"1\">S\u1ee9c kh\u1ecfe: S\u1ea3n ph\u1ea9m ch\u1ee9c n\u0103ng.<\/li>\n<li aria-level=\"1\">Spa, beauty, fitness: Khuy\u1ebfn m\u00e3i, tr\u1ea3i nghi\u1ec7m th\u1eed d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n<h2>S\u1ef1 kh\u00e1c nhau gi\u1eefa telemarketing v\u00e0 telesale.<\/h2>\n<p>\u0110\u00e2y l\u00e0 hai h\u00ecnh th\u1ee9c d\u1ec5 g\u00e2y nh\u1ea7m l\u1eabn, c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t nh\u01b0 sau:<\/p>\n\n<table id=\"tablepress-7\" class=\"tablepress tablepress-id-7\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Criteria<\/th><th class=\"column-2\">Telemarketing<\/th><th class=\"column-3\">Telesales<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">M\u1ee5c ti\u00eau ch\u00ednh<\/td><td class=\"column-2\">Ti\u1ebfp c\u1eadn, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/td><td class=\"column-3\">B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, ch\u1ed1t \u0111\u01a1n ho\u1eb7c th\u00fac \u0111\u1ea9y doanh s\u1ed1.<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Scope of operations<\/td><td class=\"column-2\">R\u1ed9ng h\u01a1n, bao g\u1ed3m kh\u1ea3o s\u00e1t, qu\u1ea3ng b\u00e1, thu th\u1eadp th\u00f4ng tin, v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/td><td class=\"column-3\">H\u1eb9p h\u01a1n, t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o vi\u1ec7c ch\u1ed1t giao d\u1ecbch.<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/td><td class=\"column-2\">C\u1ea3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (ch\u01b0a bi\u1ebft v\u1ec1 doanh nghi\u1ec7p) v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/td><td class=\"column-3\">Th\u01b0\u1eddng l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 kh\u1ea3 n\u0103ng mua cao ho\u1eb7c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Quy tr\u00ecnh<\/td><td class=\"column-2\">L\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn telesales.<\/td><td class=\"column-3\">L\u00e0 b\u01b0\u1edbc ti\u1ebfp theo sau telemarketing, t\u1eadp trung v\u00e0o ch\u1ed1t giao d\u1ecbch.<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Ph\u01b0\u01a1ng th\u1ee9c giao ti\u1ebfp<\/td><td class=\"column-2\">Mang t\u00ednh ch\u1ea5t t\u01b0 v\u1ea5n, gi\u1edbi thi\u1ec7u v\u00e0 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/td><td class=\"column-3\">Mang t\u00ednh thuy\u1ebft ph\u1ee5c, nh\u1eafm \u0111\u1ebfn vi\u1ec7c kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">K\u1ef9 n\u0103ng y\u00eau c\u1ea7u<\/td><td class=\"column-2\">- K\u1ef9 n\u0103ng giao ti\u1ebfp t\u1ed1t.<br \/>\n- K\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u v\u00e0 thu th\u1eadp th\u00f4ng tin.<br \/>\n- Kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.<\/td><td class=\"column-3\">- K\u1ef9 n\u0103ng b\u00e1n h\u00e0ng m\u1ea1nh m\u1ebd.<br \/>\n- Kh\u1ea3 n\u0103ng x\u1eed l\u00fd t\u1eeb ch\u1ed1i v\u00e0 th\u01b0\u01a1ng l\u01b0\u1ee3ng.<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Th\u1eddi gian ti\u1ebfp c\u1eadn<\/td><td class=\"column-2\">C\u00f3 th\u1ec3 di\u1ec5n ra trong th\u1eddi gian d\u00e0i \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/td><td class=\"column-3\">Th\u01b0\u1eddng di\u1ec5n ra trong th\u1eddi gian ng\u1eafn v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ea1t doanh s\u1ed1 ngay l\u1eadp t\u1ee9c.<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/td><td class=\"column-2\">D\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c t\u1ea1o ra, m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u, ho\u1eb7c d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c.<\/td><td class=\"column-3\">D\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng giao d\u1ecbch th\u00e0nh c\u00f4ng ho\u1eb7c doanh thu t\u1ea1o ra.<\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">For example<\/td><td class=\"column-2\">- M\u1eddi kh\u00e1ch h\u00e0ng tham d\u1ef1 h\u1ed9i th\u1ea3o ho\u1eb7c tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m.<br \/>\n- Kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi.<\/td><td class=\"column-3\">- G\u1ecdi \u0111i\u1ec7n \u0111\u1ec3 b\u00e1n g\u00f3i b\u1ea3o hi\u1ec3m ho\u1eb7c s\u1ea3n ph\u1ea9m t\u00e0i ch\u00ednh.<br \/>\n- Ch\u1ed1t \u0111\u01a1n h\u00e0ng sau khi kh\u00e1ch h\u00e0ng b\u00e0y t\u1ecf quan t\u00e2m.<\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">Chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c<\/td><td class=\"column-2\">Chi ph\u00ed th\u1ea5p h\u01a1n telesales v\u00ec kh\u00f4ng y\u00eau c\u1ea7u k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng chuy\u00ean s\u00e2u.<\/td><td class=\"column-3\">Th\u01b0\u1eddng c\u00f3 chi ph\u00ed cao h\u01a1n do c\u1ea7n \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u00f3 k\u1ef9 n\u0103ng chuy\u00ean s\u00e2u.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-7 from cache -->\n<h2>C\u00e1c c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean telemarketing<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19683 size-large\" src=\"https:\/\/bell24vietnam.vn\/wp-content\/uploads\/2025\/01\/quytrinhtelemarketing-1024x439.png\" alt=\"quytrinhtelemarketing\" width=\"1024\" height=\"439\" srcset=\"https:\/\/bell24vietnam.vn\/wp-content\/uploads\/2025\/01\/quytrinhtelemarketing-1024x439.png 1024w, https:\/\/bell24vietnam.vn\/wp-content\/uploads\/2025\/01\/quytrinhtelemarketing-300x129.png 300w, https:\/\/bell24vietnam.vn\/wp-content\/uploads\/2025\/01\/quytrinhtelemarketing-768x329.png 768w, https:\/\/bell24vietnam.vn\/wp-content\/uploads\/2025\/01\/quytrinhtelemarketing-1536x659.png 1536w, https:\/\/bell24vietnam.vn\/wp-content\/uploads\/2025\/01\/quytrinhtelemarketing-18x8.png 18w, https:\/\/bell24vietnam.vn\/wp-content\/uploads\/2025\/01\/quytrinhtelemarketing.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3>1. Thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/h3>\n<ul>\n<li>Trong tr\u01b0\u1eddng h\u1ee3p c\u00f4ng ty kh\u00f4ng cung c\u1ea5p th\u00f4ng tin kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean telemarketing c\u1ea7n x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng v\u00e0 thu th\u1eadp tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, c\u1ed9ng \u0111\u1ed3ng, ho\u1eb7c c\u00e1c ngu\u1ed3n kh\u00e1c.<\/li>\n<\/ul>\n<h3>2. Chu\u1ea9n b\u1ecb tr\u01b0\u1edbc cu\u1ed9c g\u1ecdi<\/h3>\n<ul>\n<li>Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng: D\u1ef1a v\u00e0o danh s\u00e1ch kh\u00e1ch h\u00e0ng, ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m, s\u1edf th\u00edch, h\u00e0nh vi \u0111\u1ec3 c\u00f3 c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p.<\/li>\n<li>K\u1ecbch b\u1ea3n cu\u1ed9c g\u1ecdi: X\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n cu\u1ed9c g\u1ecdi ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, c\u00e1ch m\u1edf \u0111\u1ea7u, tr\u00ecnh b\u00e0y, thuy\u1ebft ph\u1ee5c v\u00e0 x\u1eed l\u00fd t\u1eeb ch\u1ed1i.<\/li>\n<\/ul>\n<h3>3. Th\u1ef1c hi\u1ec7n cu\u1ed9c g\u1ecdi<\/h3>\n<ul>\n<li>M\u1edf \u0111\u1ea7u ch\u00e0o kh\u00e1ch h\u00e0ng, xin ph\u00e9p kh\u00e1ch h\u00e0ng tr\u00ecnh b\u00e0y th\u00f4ng tin s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn, thu h\u00fat.<\/li>\n<li>T\u00ecm hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng: Linh ho\u1ea1t \u0111\u1eb7t th\u00eam c\u00e1c c\u00e2u h\u1ecfi thu th\u1eadp th\u00f4ng tin v\u00e0 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/li>\n<li>Thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng<\/li>\n<li>X\u1eed l\u00fd t\u1eeb ch\u1ed1i (n\u1ebfu c\u00f3)<\/li>\n<\/ul>\n<h3>4. Thu th\u1eadp v\u00e0 x\u1eed l\u00fd th\u00f4ng tin<\/h3>\n<ul>\n<li>Ghi ch\u00e9p th\u00f4ng tin: Ghi th\u00f4ng tin cu\u1ed9c g\u1ecdi, nhu c\u1ea7u, m\u1ed1i quan t\u00e2m, ho\u1eb7c l\u00fd do kh\u00e1ch h\u00e0ng t\u1eeb ch\u1ed1i v\u00e0o h\u1ec7 th\u1ed1ng CRM<\/li>\n<li>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng: \u0110\u00e1nh gi\u00e1 t\u00ecnh tr\u1ea1ng kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 chuy\u1ec3n cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/li>\n<\/ul>\n<h3>5. B\u00e1o c\u00e1o v\u00e0 c\u1ea3i thi\u1ec7n<\/h3>\n<ul>\n<li>Th\u1ef1c hi\u1ec7n b\u00e1o c\u00e1o ti\u1ebfn \u0111\u1ed9, hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c (S\u1ed1 cu\u1ed9c g\u1ecdi, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, v.v) cho c\u1ea5p tr\u00ean<\/li>\n<li>Ph\u00e2n t\u00edch v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch n\u00e2ng cao hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c.<\/li>\n<\/ul>\n<h2>Ch\u00e2n dung nh\u00e2n vi\u00ean telemarketing chuy\u00ean nghi\u1ec7p<\/h2>\n<p>\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e2n vi\u00ean telemarketing gi\u1ecfi, c\u1ea7n c\u00f3 nh\u1eefng k\u1ef9 n\u0103ng d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<h3>1. Communication skills<\/h3>\n<p>Trong c\u00f4ng vi\u1ec7c telemarketing, giao ti\u1ebfp \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00fap nh\u00e2n vi\u00ean x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, n\u00e2ng cao hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng v\u00e0 duy tr\u00ec s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. K\u1ef9 n\u0103ng giao ti\u1ebfp c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n<h4>1.1 K\u1ef9 n\u0103ng l\u1eafng nghe<\/h4>\n<p>L\u1eafng nghe ch\u1ee7 \u0111\u1ed9ng l\u00e0 y\u1ebfu t\u1ed1 n\u1ec1n t\u1ea3ng trong giao ti\u1ebfp hi\u1ec7u qu\u1ea3. N\u1ebfu kh\u00f4ng d\u00e0nh s\u1ef1 ch\u00fa \u00fd \u0111\u1ea7y \u0111\u1ee7 khi kh\u00e1ch h\u00e0ng n\u00f3i, r\u1ea5t d\u1ec5 d\u00e0ng x\u1ea3y ra hi\u1ec3u l\u1ea7m v\u1ec1 nhu c\u1ea7u ho\u1eb7c mong mu\u1ed1n c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng kh\u00f4ng hi\u1ec7u qu\u1ea3 ho\u1eb7c th\u1eadm ch\u00ed l\u00e0m kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu.<\/p>\n<h4>1.2 K\u1ef9 n\u0103ng ph\u1ea3n h\u1ed3i hi\u1ec7u qu\u1ea3<\/h4>\n<p>Ph\u1ea3n h\u1ed3i l\u00e0 c\u00e1ch \u0111\u1ec3 b\u1ea1n l\u00e0m r\u00f5 v\u00e0 x\u00e1c nh\u1eadn th\u00f4ng tin m\u00e0 kh\u00e1ch h\u00e0ng v\u1eeba chia s\u1ebb. Vi\u1ec7c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111\u00fang v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i m\u00e0 c\u00f2n t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u00ecnh \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 th\u1ea5u hi\u1ec3u.<\/p>\n<ul>\n<li aria-level=\"1\">Ph\u1ea3n h\u1ed3i v\u1ec1 n\u1ed9i dung: T\u00f3m t\u1eaft l\u1ea1i v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng v\u1eeba \u0111\u1ec1 c\u1eadp v\u00e0 s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb c\u1ee7a ch\u00ednh h\u1ecd \u0111\u1ec3 x\u00e1c nh\u1eadn r\u1eb1ng b\u1ea1n \u0111\u00e3 hi\u1ec3u \u0111\u00fang v\u1ea5n \u0111\u1ec1.<\/li>\n<li aria-level=\"1\">Ph\u1ea3n h\u1ed3i v\u1ec1 c\u1ea3m x\u00fac: Khi kh\u00e1ch h\u00e0ng chia s\u1ebb c\u1ea3m x\u00fac, vi\u1ec7c th\u1ec3 hi\u1ec7n s\u1ef1 th\u1ea5u hi\u1ec3u c\u1ea3m x\u00fac c\u1ee7a h\u1ecd s\u1ebd gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng v\u00e0 ghi nh\u1eadn. H\u00e3y d\u00f9ng c\u00e1c t\u1eeb ng\u1eef \u0111\u1ec3 g\u1ecdi t\u00ean c\u1ea3m x\u00fac v\u00e0 ph\u1ea3n \u00e1nh l\u1ea1i nh\u1eefng g\u00ec h\u1ecd \u0111ang c\u1ea3m nh\u1eadn.<\/li>\n<\/ul>\n<h4>1.3 K\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c<\/h4>\n<p>K\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c trong telemarketing kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c \u00e1p \u0111\u1eb7t \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh l\u00ean kh\u00e1ch h\u00e0ng, m\u00e0 l\u00e0 kh\u1ea3 n\u0103ng l\u00e0m cho kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ea5y gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p. \u0110\u1ec3 thuy\u1ebft ph\u1ee5c th\u00e0nh c\u00f4ng, nh\u00e2n vi\u00ean telemarketing c\u1ea7n hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc v\u00e0 truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng nh\u1eefng l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 s\u1ebd mang l\u1ea1i cho h\u1ecd.<\/p>\n<h3>2. K\u1ef9 n\u0103ng nh\u1eadn di\u1ec7n t\u00e2m l\u00fd, t\u00ednh c\u00e1ch kh\u00e1ch h\u00e0ng<\/h3>\n<p>Trong &#8220;Binh ph\u00e1p T\u00f4n T\u1eed&#8221;, c\u00f3 c\u00e2u &#8220;Bi\u1ebft ng\u01b0\u1eddi bi\u1ebft ta, tr\u0103m tr\u1eadn kh\u00f4ng nguy&#8221;. T\u01b0\u01a1ng t\u1ef1, trong c\u00f4ng t\u00e1c marketing, n\u1ebfu ch\u00fang ta hi\u1ec3u r\u00f5 t\u00e2m l\u00fd v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng, vi\u1ec7c thuy\u1ebft ph\u1ee5c h\u1ecd s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f3 t\u00ednh.<\/p>\n<h3>3. K\u1ef9 n\u0103ng khai th\u00e1c th\u00f4ng tin<\/h3>\n<p>Trong qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c, nh\u00e2n vi\u00ean telemarketing c\u1ea7n c\u00f3 \u0111\u1ee7 th\u00f4ng tin \u0111\u1ec3 nh\u1eadn di\u1ec7n ch\u00ednh x\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i. Ngo\u00e0i c\u00e1c th\u00f4ng tin m\u00e0 kh\u00e1ch h\u00e0ng cung c\u1ea5p, c\u1ea7n khai th\u00e1c th\u00eam nh\u1eefng th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng theo c\u00e1c t\u00ecnh hu\u1ed1ng nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/bell24vietnam.vn\/wp-content\/uploads\/2020\/09\/A\u0309nh-chu\u0323p-Ma\u0300n-hi\u0300nh-2024-12-16-lu\u0301c-14.50.06.png\" width=\"1730\" height=\"736\" \/><\/p>\n<h3>4. K\u1ef9 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 qu\u1ea3n l\u00fd th\u1eddi gian<\/h3>\n<p>\u0110\u1eb7c th\u00f9 c\u00f4ng vi\u1ec7c y\u00eau c\u1ea7u nh\u00e2n vi\u00ean telemarketing ph\u1ea3i th\u1ef1c hi\u1ec7n s\u1ed1 l\u01b0\u1ee3ng cu\u1ed9c g\u1ecdi l\u1edbn trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, do \u0111\u00f3 k\u1ef9 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 qu\u1ea3n l\u00fd th\u1eddi gian l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, s\u1eafp x\u1ebfp th\u1ee9 t\u1ef1 \u01b0u ti\u00ean v\u00e0 chia th\u00e0nh nhi\u1ec1u giai \u0111o\u1ea1n s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea3m b\u1ea3o kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c, n\u00e2ng cao hi\u1ec7u qu\u1ea3, gi\u1ea3m \u00e1p l\u1ef1c.<\/p>\n<p>&nbsp;<\/p>\n<h2>D\u1ecbch v\u1ee5 telemarketing c\u1ee7a Bellsystem24 Vietnam<\/h2>\n<p>V\u1edbi kinh nghi\u1ec7m v\u1eadn h\u00e0nh t\u1ed5ng \u0111\u00e0i t\u1eeb n\u0103m 2006, \u0111\u00e3 tri\u1ec3n khai h\u00e0ng tr\u0103m chi\u1ebfn d\u1ecbch telemarketing th\u00e0nh c\u00f4ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Viettel, VTVcab, UOB, K+, PVI<\/p>\n<blockquote><p><strong>Tim hi\u1ec3u:<\/strong> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/bell24vietnam.vn\/en\/telesales-telemarketing-services\/\">D\u1ecbch v\u1ee5 Telemarketing chuy\u00ean nghi\u1ec7p<\/a><\/span><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Telemarketing (ti\u1ebfp th\u1ecb qua \u0111i\u1ec7n tho\u1ea1i) l\u00e0 h\u00ecnh th\u1ee9c s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. [&hellip;]<\/p>","protected":false},"author":13,"featured_media":19681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-19672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Telemarketing l\u00e0 g\u00ec? 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