{"id":2084,"date":"2022-04-14T14:39:59","date_gmt":"2022-04-14T07:39:59","guid":{"rendered":"https:\/\/bellbell24vietnam.vn\/?p=2084"},"modified":"2024-12-30T09:20:05","modified_gmt":"2024-12-30T02:20:05","slug":"kich-ban-telesale-bao-hiem","status":"publish","type":"post","link":"https:\/\/bell24vietnam.vn\/en\/knowledge\/kich-ban-telesale-bao-hiem\/","title":{"rendered":"M\u00e2\u0303u ki\u0323ch ba\u0309n Telesale Ba\u0309o hi\u00ea\u0309m hi\u00ea\u0323u qua\u0309 &#8211; Update 2024"},"content":{"rendered":"<p>Theo k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t, ch\u1ec9 kho\u1ea3ng <strong>10%<\/strong> ng\u01b0\u1eddi Vi\u1ec7t Nam mua b\u1ea3o hi\u1ec3m, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c v\u1eabn c\u00f2n <strong>90%<\/strong> kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u01b0a \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn. \u0110\u00e2y l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, \u0111\u1ec3 khai th\u00e1c ti\u1ec1m n\u0103ng n\u00e0y, nh\u00e2n vi\u00ean telesales b\u1ea3o hi\u1ec3m c\u1ea7n trang b\u1ecb \u0111\u1ea7y \u0111\u1ee7 ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n telesale hi\u1ec7u qu\u1ea3.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn chi ti\u1ebft gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c, chinh ph\u1ee5c kh\u00e1ch h\u00e0ng, v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi h\u1ecd.<\/p>\n<h2><strong>\u0110\u0103\u0323c \u0111i\u00ea\u0309m t\u00e2m ly\u0301 c\u1ee7a kha\u0301ch ha\u0300ng khi nh\u00e2\u0323n \u0111\u01b0\u01a1\u0323c cu\u00f4\u0323c go\u0323i telesale b\u1ea3o hi\u1ec3m<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/file.hstatic.net\/1000400311\/file\/khach-hang-bao-hiem_d78af2142b8346e1a330803525467f3c.png\" alt=\"kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m\" \/><\/p>\n<p>M\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng b\u1ea3o hi\u1ec3m t\u1ea1i Vi\u1ec7t Nam \u0111ang tr\u1edf n\u00ean \u0111a d\u1ea1ng v\u1edbi nhi\u1ec1u g\u00f3i s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c c\u00f4ng ty l\u1edbn nh\u1ecf, nh\u01b0ng t\u00e2m l\u00fd ng\u01b0\u1eddi Vi\u1ec7t v\u1eabn c\u00f2n e d\u00e8 v\u1edbi b\u1ea3o hi\u1ec3m. Nhi\u1ec1u ng\u01b0\u1eddi b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c th\u00f4ng tin sai l\u1ec7ch, v\u00ed d\u1ee5 nh\u01b0 b\u1ea3o hi\u1ec3m b\u1ecb v\u00ed nh\u01b0 \u201c\u0111a c\u1ea5p\u201d. \u0110i\u1ec1u n\u00e0y khi\u1ebfn h\u1ecd \u0111\u1eb7t ra h\u00e0ng lo\u1ea1t nghi ng\u1ea1i khi nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c cu\u1ed9c g\u1ecdi telesales b\u1ea3o hi\u1ec3m.<\/p>\n<p>\u0110\u1ec3 thay \u0111\u1ed5i suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n kh\u00f4ng ch\u1ec9 c\u1ea7n m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t m\u00e0 c\u00f2n ph\u1ea3i c\u00f3 k\u1ecbch b\u1ea3n telesale \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u00e0i b\u1ea3n, \u0111i k\u00e8m v\u1edbi k\u1ef9 n\u0103ng giao ti\u1ebfp chuy\u00ean nghi\u1ec7p.<\/p>\n<h2><strong>Knowledge and Skills needed for insurance telesales<\/strong><\/h2>\n<p>Staff\u00a0<strong>insurance telesales<\/strong>\u00a0You need to master the following skills if you want to succeed in this field:<\/p>\n<h3><b>Understand insurance products\u00a0<\/b><b>belong to<\/b><b>\u00a0company and competitors<\/b><\/h3>\n<p>H\u00e3y d\u00e0nh th\u1eddi gian nghi\u00ean c\u1ee9u chi ti\u1ebft s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty v\u00e0 so s\u00e1nh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7. Theo m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a Vietnam Report (2023), 73% kh\u00e1ch h\u00e0ng \u0111\u1ed3ng \u00fd r\u1eb1ng hi\u1ec3u bi\u1ebft s\u00e2u r\u1ed9ng c\u1ee7a nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh h\u1ecd c\u00f3 mua b\u1ea3o hi\u1ec3m hay kh\u00f4ng. M\u1ed9t k\u1ecbch b\u1ea3n telesale t\u1ed1t s\u1ebd gi\u00fap b\u1ea1n l\u00e0m r\u00f5 l\u1ee3i \u00edch n\u1ed5i b\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p>You need to understand every detail of the product you are selling, and its advantages over your competitors. Once you have a good understanding of what you are selling, your advice to your customers will be much more natural and specific. Remember, it is very difficult to sell any product, even the simplest ones, if you do not understand it well.<\/p>\n<h3><b>Understand customer information<\/b><\/h3>\n<p>Hi\u1ec3u kh\u00e1ch h\u00e0ng l\u00e0 ch\u00eca kh\u00f3a d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng. C\u00e1c th\u00f4ng tin nh\u01b0 \u0111\u1ed9 tu\u1ed5i, thu nh\u1eadp, v\u00e0 nhu c\u1ea7u c\u00e1 nh\u00e2n s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n telesale ph\u00f9 h\u1ee3p. V\u00ed d\u1ee5, \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp trung b\u00ecnh, b\u1ea1n n\u00ean nh\u1ea5n m\u1ea1nh v\u00e0o c\u00e1c g\u00f3i b\u1ea3o hi\u1ec3m v\u1eeba t\u00fai ti\u1ec1n v\u1edbi quy\u1ec1n l\u1ee3i thi\u1ebft th\u1ef1c.<\/p>\n<p>Grasping basic customer information such as income, family situation, hobbies, etc. is indispensable when you want to make effective calls. This way helps you gradually visualize the potential needs of customers and have a better approach.<\/p>\n<h3><b>Make a specific plan<\/b><\/h3>\n<p>Thay v\u00ec g\u1ecdi \u0111i\u1ec7n m\u1ed9t c\u00e1ch ng\u1eabu nhi\u00ean, h\u00e3y l\u1eadp k\u1ebf ho\u1ea1ch chi ti\u1ebft. Nghi\u00ean c\u1ee9u cho th\u1ea5y c\u00e1c nh\u00e2n vi\u00ean c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 c\u00e0ng th\u01b0\u1eddng c\u00f3 t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n cao h\u01a1n 45% so v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng l\u1eadp k\u1ebf ho\u1ea1ch. M\u1ed9t k\u1ecbch b\u1ea3n telesale \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb s\u1eb5n s\u1ebd gi\u00fap b\u1ea1n x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng b\u1ea5t ng\u1edd m\u1ed9t c\u00e1ch m\u01b0\u1ee3t m\u00e0.<\/p>\n<h3><b>Professional demeanor<\/b><\/h3>\n<p>You should know how to maintain a receptive and calm attitude as well as practice a gentle, slow but clear voice that is audible enough when speaking indirectly but the listener can still feel your enthusiasm and sincerity.<\/p>\n<p>B\u00e0i vi\u1ebft b\u1ed5 \u00edch h\u1ed7 tr\u1ee3 th\u00eam: <strong><a href=\"https:\/\/bell24vietnam.vn\/en\/knowledge\/su-dung-ngon-tu-khi-giao-tiep-voi-khach-hang\/\" target=\"_blank\" rel=\"noopener\">C\u00e1ch s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb v\u00e0 gi\u1ecdng n\u00f3i trong b\u00e1n h\u00e0ng<\/a><\/strong><\/p>\n<h2><strong>3 m\u00e2\u0303u k\u1ecbch b\u1ea3n telesale ba\u0309o hi\u00ea\u0309m hi\u00ea\u0323u qua\u0309<\/strong><\/h2>\n<p>For the staff\u00a0<strong>insurance telesales<\/strong> With many years of experience, the process of handling calls will be very simple and sometimes they do not necessarily have to follow a certain script but will respond to different situations. However, for new employees, practicing their script fluently in many ways to improve their situation handling skills and promptly respond to customer questions is necessary and the following sample situations will help you a lot in the process of interacting with customers.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba m\u1eabu <strong>telesales script<\/strong> ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf:<\/p>\n<h3><b>Customer goodwill situation<\/b><\/h3>\n<p>In case the customer shows goodwill and interest in the product, the staff can apply the following scenario:<\/p>\n<ul>\n<li><strong>Step 1<\/strong>\u00a0: Make calls to customers through the available list<\/li>\n<li><strong>Step 2<\/strong>\u00a0: Greetings, introduction of yourself and your company<\/li>\n<li><strong>Step 3<\/strong>\u00a0: Goodwill customer =&gt; continue the call<\/li>\n<li><strong>Step 4<\/strong>\u00a0: Introduction to insurance service packages, benefits that customers receive, payment methods, insurance payment time and related issues<\/li>\n<li><strong>Step 5<\/strong>\u00a0: Customers want to learn more about different insurance packages =&gt; proceed to send detailed information to customers.<\/li>\n<li><strong>Step 6<\/strong>\u00a0: Customer successfully closes insurance package =&gt; proceed to make an appointment for customer to come to company office to discuss.<\/li>\n<li><strong>Step 7<\/strong>\u00a0: Thank the customer and say goodbye to the customer.<\/li>\n<\/ul>\n<h3><b>In case of customer refusal<\/b><\/h3>\n<p>Most of the time, call center agents often fall into the situation where customers say they are busy or refuse. In this situation, you should not worry too much, because the customer says no, which means they are not interested. You just need to get the customer&#039;s attention to change their mind. The scenario is as follows:<\/p>\n<ul>\n<li><strong>Step 1<\/strong>\u00a0: Make calls to customers through the available list<\/li>\n<li><strong>Step 2<\/strong>\u00a0: Greetings, introduction of yourself and your company<\/li>\n<li><strong>Step 3<\/strong>\u00a0: The customer is not willing and refuses =&gt; continue to call<\/li>\n<li><strong>Step 4<\/strong>\u00a0: Introduce the most outstanding features of the insurance package the company is offering in the shortest time possible for customers to easily visualize.<\/li>\n<li><strong>Step 5<\/strong>\u00a0: The customer is still on the phone =&gt; Introduce more about the insurance service package, the benefits that the customer gets, payment method, insurance payment time and related issues<\/li>\n<li><strong>Step 6<\/strong>\u00a0: Customers want to learn more about different insurance packages =&gt; proceed to send detailed information to customers.<\/li>\n<li><strong>Step 7<\/strong>\u00a0: Customer successfully closes insurance package =&gt; proceed to make an appointment for customer to come to company office to discuss.<\/li>\n<li><strong>Step 8<\/strong>\u00a0: Thank the customer and say goodbye to the customer.<\/li>\n<\/ul>\n<p><strong>Note<\/strong>\u00a0: You should not terrorize the phone, urging customers to change their mind because doing so will only make customers feel negative and uncomfortable every time you want to advise customers on insurance services through telesales.<\/p>\n<p>You should also mark similar customers and contact them again after a period of time (about 7 to 10 days). Your efforts, polite communication and professional attitude will make customers pay attention to the product, making it easier to proceed to the next steps.<\/p>\n<h3><b>In case it is possible to upgrade the customer&#039;s existing insurance package\u00a0<\/b><\/h3>\n<p>Insurance companies always create dual service packages and attractive policies to meet many customer needs (for example, buying insurance for the eldest child will get a discount on the insurance package for the second child...) to improve\u00a0<b>the customer experience<\/b>.<\/p>\n<p>Therefore, after studying the existing customer file, you can proactively contact and suggest customers upgrade their insurance package to enjoy more benefits. Specifically:<\/p>\n<ul>\n<li><strong>Step 1<\/strong>\u00a0: Make calls to customers through the available list<\/li>\n<li><strong>Step 2<\/strong>\u00a0: Greetings, introduction of yourself and your company<\/li>\n<li><strong>Step 3<\/strong>\u00a0: Customer recognizes insurance company =&gt; continues call<\/li>\n<li><strong>Step 4<\/strong>\u00a0: Introduce the upgraded insurance package and emphasize the price of the insurance package and the benefits of upgrading the insurance package<\/li>\n<li><strong>Step 5<\/strong>\u00a0: Customers want to learn more about the upgraded insurance package =&gt; proceed to send detailed information to the customer.<\/li>\n<li><strong>Step 6<\/strong>\u00a0: Customer successfully closes insurance package =&gt; proceed to make an appointment for customer to come to company office to discuss.<\/li>\n<li><strong>Step 7<\/strong>\u00a0: Thank the customer and say goodbye to the customer.<\/li>\n<\/ul>\n<p>You can read more<b>\u00a0:\u00a0<\/b><a href=\"https:\/\/bell24vietnam.vn\/en\/blogs\/news\/what-is-upselling-and-cross-selling\/\">What are Upsell and Cross selling? How to apply to increase 150% revenue\u00a0<\/a><\/p>\n<p>Similar to other service products, employees\u00a0<strong>insurance telesales<\/strong>\u00a0need to bring products to customers in the simplest, most familiar way and enough for customers to feel your enthusiasm and sincerity. Only then will customers trust the product, and put their trust in the insurance company, thereby increasing the ability to sign a contract with the company from customers.<\/p>\n<p>Telesales b\u1ea3o hi\u1ec3m l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean nh\u1eabn, k\u1ef9 n\u0103ng giao ti\u1ebfp v\u00e0 kh\u1ea3 n\u0103ng x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng linh ho\u1ea1t. V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c k\u1ecbch b\u1ea3n telesale chuy\u00ean nghi\u1ec7p v\u00e0 th\u00e1i \u0111\u1ed9 t\u1eadn t\u00e2m, b\u1ea1n s\u1ebd t\u1eebng b\u01b0\u1edbc chinh ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, bi\u1ebfn nh\u1eefng nghi ng\u1ea1i th\u00e0nh ni\u1ec1m tin.<\/p>\n<p>Bellsystem24 Vi\u1ec7t Nam mang \u0111\u1ebfn cho b\u1ea1n d\u1ecbch v\u1ee5 thu\u00ea ngo\u00e0i telesale hi\u1ec7u qu\u1ea3 cao v\u00e0 c\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u \u1ee9ng ph\u00f3 v\u1edbi m\u1ecdi k\u1ecbch b\u1ea3n telesale. Xem th\u00eam <a href=\"https:\/\/bell24vietnam.vn\/en\/telesales-telemarketing-services\/\" target=\"_blank\" rel=\"noopener\"><strong>HERE<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Theo k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t, ch\u1ec9 kho\u1ea3ng 10% ng\u01b0\u1eddi Vi\u1ec7t Nam mua b\u1ea3o hi\u1ec3m, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c v\u1eabn c\u00f2n [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[44],"class_list":["post-2084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc","tag-dao-tao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - 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