{"id":2832,"date":"2022-05-09T16:46:46","date_gmt":"2022-05-09T09:46:46","guid":{"rendered":"https:\/\/bellbell24vietnam.vn\/?p=2832"},"modified":"2026-01-19T17:13:01","modified_gmt":"2026-01-19T10:13:01","slug":"he-thong-telesales-bao-hiem-hang-dau-viet-nam","status":"publish","type":"post","link":"https:\/\/bell24vietnam.vn\/en\/case-study\/he-thong-telesales-bao-hiem-hang-dau-viet-nam\/","title":{"rendered":"Outstanding efficiency in insurance sales consulting using technology"},"content":{"rendered":"

B\u00e0i to\u00e1n \u0111\u1eb7t ra cho Bellsystem24 Vi\u1ec7t Nam<\/h2>\n

\u0110\u1ea9y m\u1ea1nh doanh s\u1ed1 b\u1eb1ng gi\u1ea3i ph\u00e1p t\u01b0 v\u1ea5n b\u00e1n h\u00e0ng qua Contact Center<\/p>\n

Challenge<\/h2>\n

Ch\u01b0a t\u1ed1i \u01b0u h\u00f3a \u0111\u01b0\u1ee3c n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a T\u1ed5ng \u0111\u00e0i vi\u00ean. G\u1ecdi ra theo c\u00e1ch truy\u1ec1n th\u1ed1ng kh\u00f4ng \u0111\u1ee7 hi\u1ec7u qu\u1ea3. C\u1ee5 th\u1ec3, c\u00e1c cu\u1ed9c g\u1ecdi ra t\u1ed1i \u0111a 9 calls\/ti\u1ebfng, t\u1ef7 l\u1ec7 k\u1ebft n\u1ed1i d\u1eebng l\u1ea1i \u1edf 6 calls\/ti\u1ebfng.
\nT\u1ef7 l\u1ec7 conversion rate th\u1ea5p. Ch\u01b0a c\u00f3 c\u00e1ch th\u1ee9c t\u00e1i s\u1eed d\u1ee5ng ngu\u1ed3n lead t\u1eeb website. T\u1ed5ng \u0111\u00e0i vi\u00ean (Agent) kh\u00f4ng \u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 g\u1ecdi lead m\u1edbi v\u00e0 lead c\u0169.<\/p>\n

Tri\u1ec3n khai gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 & v\u1eadn h\u00e0nh<\/b><\/span><\/h1>\n

X\u00e2y d\u1ef1ng H\u1ec7 th\u1ed1ng T\u1ed5ng \u0111\u00e0i quay s\u1ed1 t\u1ef1 \u0111\u1ed9ng (PDS), s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 Smart IVR<\/h2>\n

H\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng nh\u1eadn di\u1ec7n v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng s\u1ed1 g\u1ecdi, thu\u00ea bao tr\u1ea3 l\u1eddi t\u1ef1 \u0111\u1ed9ng, t\u00edn hi\u1ec7u b\u1eadn m\u00e1y, s\u1ed1 \u1ea3o. T\u1ef1 \u0111\u1ed9ng quay s\u1ed1, g\u1ecdi ra t\u1ef1 \u0111\u1ed9ng v\u1edbi k\u1ecbch b\u1ea3n c\u00f3 s\u1eb5n t\u1edbi h\u00e0ng tr\u0103m ngh\u00ecn data c\u00f9ng l\u00fac. Lo\u1ea1i b\u1ecf 99% th\u1eddi gian ch\u1edd m\u00e1y v\u00e0 t\u1ed1i \u01b0u n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a T\u1ed5ng \u0111\u00e0i vi\u00ean<\/p>\n

<\/p>\n

T\u0103ng c\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng lead th\u00f4ng qua gi\u1ea3i ph\u00e1p API t\u00edch h\u1ee3p v\u00e0 Callbot<\/strong><\/h3>\n
    \n
  • Thay cho ph\u01b0\u01a1ng ph\u00e1p nh\u1eadp v\u00e0 l\u01b0u d\u1eef li\u1ec7u truy\u1ec1n th\u1ed1ng, API \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p tr\u00ean Telehub CRM, \u0111\u1ed3ng b\u1ed9 h\u00f3a d\u1eef li\u1ec7u. 100% lead \u0111\u01b0\u1ee3c T\u1ed5ng \u0111\u00e0i vi\u00ean ti\u1ebfp nh\u1eadn real-time, \u0111\u1ea3m b\u1ea3o duy tr\u00ec th\u1eddi gian g\u1ecdi ra cho kh\u00e1ch h\u00e0ng d\u01b0\u1edbi 30 ph\u00fat k\u1ec3 t\u1eeb l\u00fac nh\u1eadn lead.<\/li>\n
  • D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c truy\u1ec1n 2 chi\u1ec1u, th\u00f4ng tin nh\u1eadn \u0111\u1ea7y \u0111\u1ee7 t\u0103ng hi\u1ec7u qu\u1ea3 vi\u1ec7c ph\u00e2n t\u00edch ch\u1ea5t l\u01b0\u1ee3ng lead.<\/li>\n<\/ul>\n

    Gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a T\u1ed5ng \u0111\u00e0i vi\u00ean, b\u1ea3o m\u1eadt data<\/h3>\n

    V\u1ea5n \u0111\u1ec1:<\/strong> Agent th\u01b0\u1eddng hay s\u1eed d\u1ee5ng email, zalo c\u00e1 nh\u00e2n \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1eabn \u0111\u1ebfn kh\u00f3 kh\u0103n trong vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 h\u1ed7 tr\u1ee3, \u1ea3nh h\u01b0\u1edfng t\u1ef7 l\u1ec7 conversion rate.<\/p>\n

    Kh\u1eafc ph\u1ee5c:<\/strong> H\u1ec7 th\u1ed1ng T\u1ed5ng \u0111\u00e0i c\u1ee7a Bellsystem24-Vietnam c\u00f3 t\u00ednh n\u0103ng Realtime monitoring v\u1edbi giao di\u1ec7n gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Agent tr\u00ean c\u1ea3 3 k\u00eanh: Voice, Chat, Email. Doanh nghi\u1ec7p d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 Agent tr\u00ean c\u00f9ng 1 giao di\u1ec7n, n\u00e2ng cao t\u00ednh b\u1ea3o m\u1eadt.<\/p>\n

    T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng\/ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/h3>\n

    Thay v\u00ec g\u1ecdi ra truy\u1ec1n th\u1ed1ng, Telehub gi\u00fap r\u00fat ng\u1eafn th\u1eddi gian g\u1ecdi b\u1eb1ng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 AI v\u00e0 voicebot trong kh\u00e2u h\u01b0\u1edbng d\u1eabn l\u00e0m th\u1ee7 t\u1ee5c \u0111\u0103ng k\u00fd, h\u01b0\u1edbng d\u1eabn thanh to\u00e1n online, x\u00e1c nh\u1eadn th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e1c nh\u1eadn th\u1eddi gian ch\u1edd nh\u1eadn th\u1ebb tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh l\u00e0m \u0111\u01a1n tr\u00ean h\u1ec7 th\u1ed1ng.<\/p>\n

    Vi\u1ec7c k\u1ebft h\u1ee3p \u1ee9ng d\u1ee5ng OTP v\u00e0 callbot trong vi\u1ec7c g\u1ecdi ra x\u00e1c nh\u1eadn s\u1ef1 \u0111\u0103ng k\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng h\u1ed7 tr\u1ee3 t\u0103ng c\u01b0\u1eddng t\u1ef7 l\u1ec7 conversion rate.<\/p>\n

    May \u0111o c\u00e1c b\u00e1o c\u00e1o chuy\u00ean bi\u1ec7t, hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/h3>\n

    V\u1edbi s\u1ed1 l\u01b0\u1ee3ng nghi\u1ec7p v\u1ee5 v\u00e0 c\u00e1c ph\u00f2ng ban l\u1edbn, doanh nghi\u1ec7p P c\u1ea7n c\u00f3 c\u00e1c m\u1eabu b\u00e1o c\u00e1o ri\u00eang bi\u1ec7t \u0111\u1ec3 theo d\u00f5i ch\u1eb7t ch\u1ebd v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c. Bellsystem24 Vi\u1ec7t Nam may \u0111o nhi\u1ec1u m\u1eabu b\u00e1o c\u00e1o ri\u00eang bi\u1ec7t, chuy\u00ean s\u00e2u v\u00e0 hi\u1ec7u qu\u1ea3 theo y\u00eau c\u1ea7u t\u1eeb ph\u00eda doanh nghi\u1ec7p. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn:<\/p>\n

    \u2013 Agent productivity reports, recording management\u00a0<\/strong><\/p>\n

      \n
    • The daily productivity report template for call center agents is designed to provide specific KPI metrics such as talk time, average call duration, etc., or the number of contracts and revenue.<\/li>\n
    • The call recording management feature logs all outgoing calls by time and call duration to evaluate call quality and develop training plans tailored to each group of agents.<\/li>\n<\/ul>\n

      \u2013 B\u00e1o c\u00e1o Websale gi\u00fap qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng Data\u00a0<\/strong><\/p>\n

        \n
      • B\u00e1o c\u00e1o ph\u00e2n lo\u1ea1i lead theo t\u00ecnh tr\u1ea1ng (success, other, reject, consider), gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd ch\u1ec9 s\u1ed1 ki\u1ec3m so\u00e1t qu\u00e1 tr\u00ecnh th\u1ed1ng k\u00ea SPC \u2013 Statistical Process Control v\u00e0 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, b\u00e1o c\u00e1o c\u00f2n gi\u00fap theo d\u00f5i ch\u1ea5t l\u01b0\u1ee3ng data th\u00f4ng qua t\u1ef7 l\u1ec7 k\u1ebft n\u1ed1i, xem Agent c\u00f3 k\u00e9o d\u00e0i \u0111\u01b0\u1ee3c cu\u1ed9c g\u1ecdi kh\u00f4ng.<\/li>\n
      • Doanh nghi\u1ec7p c\u0169ng nhanh ch\u00f3ng, d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh v\u1ec1 lead.<\/li>\n<\/ul>\n

        \u2013 B\u00e1o c\u00e1o qu\u1ea3n l\u00fd lead v\u00e0 B\u00e1o c\u00e1o t\u1ed5ng h\u1ee3p
        \n<\/strong>B\u00e1o c\u00e1o \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng lead qua c\u00e1c ch\u1ec9 s\u1ed1 KPI. V\u00ed d\u1ee5 nh\u01b0:
        \n– CPH: T\u1ef7 l\u1ec7 k\u1ebft n\u1ed1i tr\u00ean 1 gi\u1edd
        \n– ATTTC: Th\u1eddi l\u01b0\u1ee3ng trung b\u00ecnh cu\u1ed9c g\u1ecdi
        \n– Application: S\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n \u0111\u0103ng k\u00fd<\/p>\n

        M\u1eabu b\u00e1o c\u00e1o t\u1ed5ng h\u1ee3p Overall Performance c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c team, h\u1ed7 tr\u1ee3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u1eb1m \u0111\u1ea1t \u0111\u1ee7 target h\u00e0ng th\u00e1ng.<\/p>\n

        B\u00ean c\u1ea1nh c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7, Bellsystem24 Vi\u1ec7t Nam c\u00f2n \u1ee9ng d\u1ee5ng \u0111a d\u1ea1ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u00e1c gi\u1ea3i ph\u00e1p v\u1ec1 \u0111\u00e0o t\u1ea1o, qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u su\u1ea5t cao c\u1ee7a d\u1ef1 \u00e1n.<\/p>\n

        Result\u00a0<\/b><\/h2>\n

        Vi\u1ec7c \u1ee9ng d\u1ee5ng \u0111a d\u1ea1ng c\u00e1c t\u00ednh n\u0103ng, h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng g\u1ecdi ra gi\u00fap n\u00e2ng cao hi\u1ec7u su\u1ea5t ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p P. So v\u1edbi ph\u01b0\u01a1ng ph\u00e1p g\u1ecdi \u0111i\u1ec7n truy\u1ec1n th\u1ed1ng, gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 t\u1eeb Bellsystem24 Vi\u1ec7t Nam c\u0169ng gi\u00fap t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1 cho doanh nghi\u1ec7p P.<\/p>\n

        Ngo\u00e0i ra, vi\u1ec7c ph\u00e2n t\u00edch th\u01b0\u1eddng xuy\u00ean c\u00e1c b\u00e1o c\u00e1o real-time chuy\u00ean s\u00e2u c\u0169ng gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1, c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng lead, t\u0103ng s\u1ed1 l\u01b0\u1ee3ng h\u1ee3p \u0111\u1ed3ng \u0111\u1ebfn t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>","protected":false},"excerpt":{"rendered":"

        The challenge for Bellsystem24 Vietnam: Boost sales through sales consulting solutions via [...]<\/p>","protected":false},"author":1,"featured_media":15514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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