{"id":2866,"date":"2022-05-10T10:02:31","date_gmt":"2022-05-10T03:02:31","guid":{"rendered":"https:\/\/bellbell24vietnam.vn\/?p=2866"},"modified":"2025-02-12T14:45:24","modified_gmt":"2025-02-12T07:45:24","slug":"customer-satisfaction-survey","status":"publish","type":"post","link":"https:\/\/bell24vietnam.vn\/en\/cx-ex-loyalty\/customer-satisfaction-survey\/","title":{"rendered":"10 Customer Experience Metrics You Need to Know"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Nowadays, Customer service is no longer simply a supplementary role for business activities, but it has become an indispensable activity for every business, helping to bring higher revenue and differentiate from competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, as many as 50% customers are willing to spend more on products\/services if they feel satisfied with customer service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer service also affects all business activities, from products\/services, marketing, sales processes, and many other activities, and it also plays an important role in forming corporate culture.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any customer service effort will be judged as successful or not, all depending on how satisfied customers are with the experience they receive. How do you measure and analyze these metrics?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Average Number of Tickets.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">*Ticket: Tickets created based on customer support requests are stored in the system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Average Tickets helps you measure the number of customer issues that require support. You can measure it on a daily, weekly, monthly, quarterly, or yearly basis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a business receives more tickets, it means that the customer service department is working hard, and it also indicates that customers are having problems with the business frequently, and that the product\/service may not be good. When there are fewer tickets, it may mean that your customer base is low, or that your product\/service is great.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to improve Ticket quantity.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communicate to your Marketing department about common customer problems that require assistance, and your Marketing department is responsible for packaging and communicating solutions to common problems to customers, empowering customers to solve their own problems.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure your customer service department is always staffed enough to handle all customer issues.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">2. Number of outstanding tickets.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Backlog is the number of customer tickets waiting to be processed. You can measure this metric at any time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This index is subjective to the business. Failure to process all tickets is due to unsatisfactory performance. It alerts to staff capacity, shortage of staff, suboptimal customer support technology, and inadequate customer service processes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the speed at which a customer request is processed isn&#039;t the most important aspect of customer service, it does impact the quality of the experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Improved Ticket inventory.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand and improve your customer service process from end to end.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure competent staff.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure adequate staffing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technology to support optimal customer care.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">3. Customer response time.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">How long does it take for customers to receive a response from an operator when they contact the operator?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The industry standard for call centers is 80\/20, meaning that 80% of calls will be answered within the first 20 seconds. Today, customers want faster responses across all contact channels, and businesses that can meet this demand will improve the customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can refer to:<\/span> <a href=\"https:\/\/bell24vietnam.vn\/en\/blogs\/news\/call-center-standard\/\"><span style=\"font-weight: 400;\">Customer response time standards across service channels.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This metric tells you how quickly your Customer service team is responding to customers.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If the response rate is lower \u2013 Operational performance is guaranteed, customer care call center technology is optimized, customer experience is good.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If this index is higher \u2013 Low performance, poor technology, bad customer experience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">How to improve first response time.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure employee capacity and performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build quality switchboard system.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Combining IVR and ACD routes calls appropriately, increasing problem resolution time.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">4. Rate of complete problem resolution on first support visit.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">FCR (First Contact Resolution) is an important metric that measures the percentage of customer issues resolved completely during the first contact with customer service representatives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This metric highlights the ability and effectiveness of employees in solving problems. An average FCR increase of 11% will lead to an 11% increase in customer satisfaction, demonstrating how crucial FCR is in enhancing customer satisfaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But measuring FCR is relatively complicated, you can refer to the in-depth article here: <\/span><a href=\"https:\/\/bell24vietnam.vn\/en\/blogs\/news\/first-contact-resolution\/\"><span style=\"font-weight: 400;\">FCR measurement and analysis<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FCR tells you how effective your Customer service department is and proves that your construction company&#039;s customer support policies are correct if the FCR is high.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to improve FCR.<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Train employees in analytical skills, problem solving and good communication.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a specific, easy-to-follow problem-solving process with detailed instructions that can be spoken or sent via customer email.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a CRM system to store business information.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">5. Average problem resolution time.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">How long does it take for customer service to resolve customer requests?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today&#039;s customers not only want accurate support, but also fast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This metric measures performance, showing how quickly your staff supports customers, improve to make processing times faster.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can refer to:<\/span> <a href=\"https:\/\/bell24vietnam.vn\/en\/blogs\/news\/reduce-call-handling-time\/\"><span style=\"font-weight: 400;\">Methods to reduce call handling time<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">6. Number of interactions per Ticket.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This metric shows how many interactions it takes your staff to completely resolve a customer issue. The lowest score is 1 (called FCR as above), the higher the score the worse, it indicates that the effectiveness of each message your staff conveys is ineffective, or your incident support policy is not optimal.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">7. Favorite Channels.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is the channel where customers will interact with the business the most. This is not necessarily a statistic, here Bellsystem24-Vietnam cannot say which channel is more effective than the other because each business will have a different level of effective interaction on each channel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This index shows: Which channels do customers tend to communicate with businesses on. Helps businesses allocate resources and focus on exploiting targeted channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See also: <\/span><a href=\"https:\/\/bell24vietnam.vn\/en\/blogs\/news\/customer-service-channel\/\"><span style=\"font-weight: 400;\">Most preferred customer service channels.<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">8. Customer satisfaction.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customer satisfaction is the most important metric of customer service, measuring how customers feel about the customer service they receive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Often determined through customer survey campaigns using multiple choice questions or you can also measure it by surveying customers right during the consulting call.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See also: <\/span><a href=\"https:\/\/bell24vietnam.vn\/en\/blogs\/news\/service-quality-survey-form\/\"><span style=\"font-weight: 400;\">Sample Customer Satisfaction Survey<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why is it most important?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For all the efforts of the Customer service department to develop this index.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High customer satisfaction: Good customer service.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low customer satisfaction: Poor customer service.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Related topics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/bell24vietnam.vn\/en\/blogs\/news\/chi-so-nps\/\"><span style=\"font-weight: 400;\">Customer Loyalty Index and Measurement Methods<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/bell24vietnam.vn\/en\/blogs\/news\/quan-ly-hanh-trinh-khach-hang\/\"><span style=\"font-weight: 400;\">Customer Experience Journey Map<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y nay, Customer service kh\u00f4ng c\u00f2n \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u00f3ng vai tr\u00f2 b\u1ed5 tr\u1ee3 cho ho\u1ea1t \u0111\u1ed9ng kinh doanh, m\u00e0 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[39],"class_list":["post-2866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cx-ex-loyalty","tag-cx"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft<\/title>\n<meta name=\"description\" content=\"Trong th\u1ef1c t\u1ebf, c\u00f3 \u0111\u1ebfn 50% kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 n\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.\" \/>\n<meta name=\"robots\" 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