{"id":5789,"date":"2022-09-13T09:23:16","date_gmt":"2022-09-13T02:23:16","guid":{"rendered":"https:\/\/bellbell24vietnam.vn\/?p=5789"},"modified":"2024-12-16T09:30:38","modified_gmt":"2024-12-16T02:30:38","slug":"knowledge-about-nps-and-how-to-measure-it","status":"publish","type":"post","link":"https:\/\/bell24vietnam.vn\/en\/cx-ex-loyalty\/knowledge-about-nps-and-how-to-measure-it\/","title":{"rendered":"KNOWLEDGE ABOUT NPS, HOW TO MEASURE AND EVALUATE"},"content":{"rendered":"

NPS is considered the \"key\" that helps businesses identify the current situation and plan to improve customer loyalty. So what is NPS? How is it measured and evaluated? Let's find out in this article.<\/span><\/em><\/span><\/p>\n

What is NPS?<\/h2>\n

NPS<\/strong> stands for Net Promoter Score \u2013 a metric that measures customer satisfaction and the likelihood of customers recommending a product or brand to others. <\/span>NPS reflects customers' likelihood to continue using and recommending the product.<\/span><\/p>\n

Measuring NPS<\/h2>\n

NPS is measured through customer surveys. To accurately measure the NPS score, businesses need to develop simple and concise survey content with measurable answers.<\/span><\/p>\n

Survey example:<\/strong> On a scale of 0 to 10, how likely are you to recommend our product?<\/span><\/p>\n

\"NPS<\/p>\n

NPS Calculation Formula<\/h3>\n
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NPS = % Promoters \u2013 % Detractors<\/strong><\/span><\/span><\/p>\n<\/blockquote>\n

After conducting the survey, the company needs to classify and evaluate the index based on three groups:<\/span><\/p>\n