{"id":6586,"date":"2022-11-13T11:21:31","date_gmt":"2022-11-13T04:21:31","guid":{"rendered":"https:\/\/bellbell24vietnam.vn\/?p=6586"},"modified":"2024-07-09T02:24:00","modified_gmt":"2024-07-09T02:24:00","slug":"bi-quyet-tang-cuong-trai-nghiem-khach-hang-trong-nganh-san-xuat","status":"publish","type":"post","link":"https:\/\/bell24vietnam.vn\/en\/cx-ex-loyalty\/bi-quyet-tang-cuong-trai-nghiem-khach-hang-trong-nganh-san-xuat\/","title":{"rendered":"The Secret to Enhancing Customer Experience in the Manufacturing Industry"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kh\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty kinh doanh d\u1ecbch v\u1ee5, kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t r\u1ea5t \u0111a d\u1ea1ng: nh\u00e0 ph\u00e2n ph\u1ed1i, \u0111\u1ea1i l\u00fd, c\u1eeda h\u00e0ng b\u00e1n l\u1ebb v\u00e0 ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i (end-users). Tuy nhi\u00ean h\u1ea7u nh\u01b0 c\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t th\u01b0\u1eddng ch\u1ec9 t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh s\u1ea3n xu\u1ea5t, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i m\u00e0 b\u1ecf qua kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u1eddi k\u1ef3 c\u1ea1nh tranh, kh\u00e1ch h\u00e0ng l\u00ean ng\u00f4i \u0111\u00e3 \u0111\u1eb7t ra cho c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t b\u00e0i to\u00e1n v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Kh\u00e1ch h\u00e0ng cu\u1ed1i l\u00e0 ng\u01b0\u1eddi ti\u00eau th\u1ee5 v\u00e0 c\u00f3 quy\u1ec1n l\u1ef1c lo\u1ea1i b\u1ecf nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a h\u1ecd.<\/span><\/p>\n<figure style=\"width: 814px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/file.hstatic.net\/1000400311\/file\/dich-vu-khach-hang__2__90b58169985c499ebcabb6cb6b1542dd_grande.jpg\" alt=\"WHAT IS CUSTOMER SERVICE EXPERIENCE? - Bellsystem24 Vietnam\" width=\"814\" height=\"452\" \/><figcaption class=\"wp-caption-text\">Doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t b\u1eaft \u0111\u1ea7u t\u1eadp trung v\u00e0o d\u1ecbch v\u1ee5 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">V\u1eady gi\u1ea3i ph\u00e1p n\u00e0o cho c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng customer experience (CX)?<\/span><\/p>\n<h2><b>\u1ee8ng d\u1ee5ng Omnichannel \u0111\u1ec3 b\u1eaft k\u1ecbp h\u00e0nh vi kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Theo B\u00e1o c\u00e1o v\u1ec1 CX m\u1edbi nh\u1ea5t t\u1eeb Hiver, tr\u00ean 60% doanh nghi\u1ec7p s\u1eed d\u1ee5ng tr\u00ean 3 k\u00eanh \u0111\u1ec3 giao ti\u1ebfp v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng. Nhi\u1ec1u kh\u00e1ch h\u00e0ng gi\u1edd \u0111\u00e2y c\u00f2n \u201c\u0111\u00f2i h\u1ecfi\u201d c\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t ph\u1ea3i tr\u1ea3 l\u1eddi h\u1ecd nhanh nh\u1ea5t c\u00f3 th\u1ec3 qua email, live chat, th\u1eadm ch\u00ed l\u00e0 live-video-chat \u0111\u1ec3 ki\u1ec3m tra c\u00e1c l\u1ed7i hay h\u01b0\u1edbng d\u1eabn h\u1ecd t\u1eeb xa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, \u0111\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n v\u1ec1 s\u1ef1 c\u1ea5p thi\u1ebft khi c\u1ea7n \u1ee9ng d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh. Tr\u00ean th\u1ef1c t\u1ebf, m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh Omnichannel l\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch, \u0111\u1ed3ng nh\u1ea5t v\u00e0 linh ho\u1ea1t cho t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t t\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh giao ti\u1ebfp (website, contact center, thi\u1ebft b\u1ecb di \u0111\u1ed9ng,\u2026)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau n\u00e0y s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c khi doanh nghi\u1ec7p s\u1eed d\u1ee5ng m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u v\u00e0 qu\u1ea3n l\u00fd \u0111a k\u00eanh hi\u1ec7u qu\u1ea3, c\u00f3 kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p cao v\u1edbi nhi\u1ec1u n\u1ec1n t\u1ea3ng n\u1ed9i b\u1ed9 v\u00e0 c\u1ea3 b\u00ean ngo\u00e0i h\u1ec7 sinh th\u00e1i s\u1ea3n ph\u1ea9m t\u1ea1i doanh nghi\u1ec7p, cung c\u1ea5p real-time data v\u00e0 insights kh\u00e1ch h\u00e0ng, theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd c\u00e1c k\u00eanh th\u01b0\u01a1ng m\u1ea1i c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<figure id=\"attachment_6588\" aria-describedby=\"caption-attachment-6588\" style=\"width: 551px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-6588\" src=\"https:\/\/bell24vietnam.vn\/wp-content\/uploads\/2022\/09\/mo-hinh-omni-channel.jpg\" alt=\"\" width=\"551\" height=\"360\" \/><figcaption id=\"caption-attachment-6588\" class=\"wp-caption-text\">M\u00f4 h\u00ecnh Omni Channel cho c\u00f4ng ty s\u1ea3n xu\u1ea5t<\/figcaption><\/figure>\n<h2><b>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng b\u1eb1ng CRM \u0111a k\u00eanh, k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi n\u1ed9i b\u1ed9 doanh nghi\u1ec7p\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong s\u1ed1 nh\u1eefng v\u01b0\u1edbng m\u1eafc c\u1ee7a c\u00f4ng ty s\u1ea3n xu\u1ea5t \u0111\u00f3 l\u00e0 m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng c\u1ef1c k\u1ef3 l\u1edbn bao g\u1ed3m c\u1ea3 h\u1ec7 th\u1ed1ng \u0111\u1ea1i l\u00fd v\u00e0 ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i. B\u1edfi v\u1eady vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t CRM \u0111a k\u00eanh t\u00edch h\u1ee3p \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u l\u00e0 th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0111a k\u00eanh t\u00edch h\u1ee3p AI s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn\u00a0 360 \u0111\u1ed9 v\u1ec1 kh\u00e1ch h\u00e0ng. L\u00e0 c\u01a1 s\u1edf cho t\u1eebng ph\u00f2ng ban chuy\u00ean bi\u1ec7t kh\u1eafc h\u1ecda \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, k\u1ebft n\u1ed1i v\u1edbi nhau \u0111\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau chung th\u1ecfa m\u00e3n t\u1ed1i \u0111a nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<figure style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/bbOPzHk5BPwzxJmm4Ew43Ia2buufmJabrRm1NgKqjdNqyAmtIJF-nzJ9Gz6crKR4ObFqO4TkfgnnfKHre6VKkjyIV_4N6Iy27_xVvfyocAChcl6A_hgR4V1oyyvRIk4rVvNybg42LWXOFdqrCQ\" alt=\"Ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00e1c x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng chu\u1ea9n | b\u1edfi  So9 so nice | Brands Vietnam\" width=\"1000\" height=\"700\" \/><figcaption class=\"wp-caption-text\">Ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c v\u1ebd r\u00f5 n\u00e9t qua CRM<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">T\u1ea1i \u0111\u00e2y s\u1ebd l\u01b0u tr\u1eef \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 li\u00ean l\u1ea1c c\u00e1 nh\u00e2n, qu\u00e1 tr\u00ecnh giao d\u1ecbch, s\u1edf th\u00edch, th\u00f3i quen ti\u00eau d\u00f9ng, nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi truy c\u1eadp s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n quy\u1ec1n, ph\u00e2n nhi\u1ec7m theo c\u1ea5p b\u1eadc, \u0111i\u1ec1u ch\u1ec9nh ch\u1ebf \u0111\u1ed9 hi\u1ec3n th\u1ecb theo nh\u00f3m ng\u01b0\u1eddi d\u00f9ng (nh\u00e2n vi\u00ean, \u0111\u1ea1i l\u00fd, kh\u00e1ch h\u00e0ng)<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1eeb th\u00f4ng tin n\u00e0y B\u1ed9 ph\u1eadn Sales c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i, s\u00e0ng l\u1ecdc kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u0103ng c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng doanh thu.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ed9 ph\u1eadn R&amp;D ho\u1eb7c S\u1ea3n xu\u1ea5t c\u0169ng c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u00e1p \u1ee9ng t\u1ed1i \u0111a nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ngo\u00e0i ra c\u00f2n h\u1ed7 tr\u1ee3 d\u1ef1 \u0111o\u00e1n v\u1ec1 production pipeline, thi\u1ebft l\u1eadp k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t \u0111\u00fang \u0111\u1ecbnh m\u1ee9c, gi\u1ea3m thi\u1ec3u overhead cost.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #ff6600;\">Tham kh\u1ea3o case study S\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i s\u01a1n hi\u1ec7u qu\u1ea3 t\u1ea1i <\/span><a href=\"https:\/\/bell24vietnam.vn\/en\/case-study\/bo-giai-phap-quan-tri-khach-hang-quan-tri-dai-ly-va-quan-ly-kho\/\"><span style=\"font-weight: 400;\">This<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>\u0110\u00e0o t\u1ea1o t\u01b0 duy tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng cho nh\u00e2n vi\u00ean\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mu\u1ed1n kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1t ph\u1ea3i xu\u1ea5t ph\u00e1t t\u1eeb vi\u1ec7c \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean n\u1ed9i b\u1ed9: Sales, nh\u00e2n vi\u00ean giao h\u00e0ng, nh\u00e2n vi\u00ean b\u1ea3o h\u00e0nh, t\u1ed5ng \u0111\u00e0i vi\u00ean, c\u00e1c \u0111\u1ea1i l\u00fd,&#8230; Tuy nhi\u00ean do \u0111\u1eb7c th\u00f9 nh\u00e2n s\u1ef1 ph\u00e2n b\u1ed1 kh\u00f4ng \u0111\u1ed3ng \u0111\u1ec1u v\u1ec1 m\u1eb7t \u0111\u1ecba l\u00fd b\u1edfi v\u1eady vi\u1ec7c \u0111\u00e0o t\u1ea1o g\u1eb7p kh\u00e1 nhi\u1ec1u tr\u1edf ng\u1ea1i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gi\u1ea3i ph\u00e1p Learning Management System cung c\u1ea5p c\u00e1c kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn s\u1ebd l\u00e0 ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u cho doanh nghi\u1ec7p. N\u1ed9i dung b\u00e0i gi\u1ea3ng lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt theo s\u00e1t th\u1ef1c ti\u1ec5n, \u0111em t\u1edbi gi\u00e1 tr\u1ecb \u1ee9ng d\u1ee5ng cao. H\u1ecdc vi\u00ean \u0111\u01b0\u1ee3c cung c\u1ea5p user \u0111\u0103ng nh\u1eadp \u0111\u1ec3 truy c\u1eadp v\u00e0o c\u00e1c b\u00e0i gi\u1ea3ng \u0111\u01b0\u1ee3c upload s\u1eb5n, ng\u01b0\u1eddi h\u1ecdc c\u00f3 th\u1ec3 \u00f4n l\u1ea1i b\u00e0i h\u1ecdc nhi\u1ec1u l\u1ea7n v\u00e0 ch\u1ee7 \u0111\u1ed9ng ho\u00e0n th\u00e0nh kh\u00f3a h\u1ecdc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c \u0111\u1ebfn kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng l\u00e0 m\u1ee5c ti\u00eau \u0111\u00edch c\u1ee7a doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t \u0111\u1ec3 gia t\u0103ng t\u00ednh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, gi\u1eef th\u1ecb ph\u1ea7n v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu. Bellsystem24 Vi\u1ec7t Nam v\u1edbi s\u1ef1 am hi\u1ec3u s\u00e2u s\u1eafc trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ch\u00fang t\u00f4i \u0111em t\u1edbi cho doanh nghi\u1ec7p nhi\u1ec1u gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i. Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Kh\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty kinh doanh d\u1ecbch v\u1ee5, kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t r\u1ea5t \u0111a d\u1ea1ng: nh\u00e0 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":16571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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