{"id":6725,"date":"2020-09-12T11:52:50","date_gmt":"2020-09-12T04:52:50","guid":{"rendered":"https:\/\/bellbell24vietnam.vn\/?p=6725"},"modified":"2020-09-12T11:52:50","modified_gmt":"2020-09-12T04:52:50","slug":"giai-phap-crm-trong-dich-vu-cskh","status":"publish","type":"post","link":"https:\/\/bell24vietnam.vn\/en\/technology\/giai-phap-crm-trong-dich-vu-cskh\/","title":{"rendered":"CRM SOLUTIONS \u2013 THE KEY TO CUSTOMER SERVICE SUCCESS FOR BUSINESSES."},"content":{"rendered":"<h2 dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 15pt;\">CRM ch\u00ednh x\u00e1c l\u00e0 g\u00ec?<\/span><\/h2>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 11pt;\"><strong>Customer relationship management<\/strong>\u00a0(CRM) l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng \u2013 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd th\u00f4ng tin, gi\u1ea3m chi ph\u00ed v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch c\u1ee7ng c\u1ed1 s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 11pt;\"><img decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/file.hstatic.net\/1000400311\/file\/giaiphapcrm1_2d13143668ad4e37abaae26d4ed0cd8a_grande.jpg\" alt=\"gi\u1ea3i ph\u00e1p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 11pt;\">CRM l\u00e0 t\u1eadp h\u1ee3p th\u00f4ng tin t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u trong m\u1ed9t t\u1ed5 ch\u1ee9c c\u0169ng nh\u01b0 c\u00e1c d\u1eef li\u1ec7u thu th\u1eadp b\u00ean ngo\u00e0i t\u1ed5 ch\u1ee9c \u0111\u1ec3 cung c\u1ea5p cho c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p m\u1ed9t c\u00e1i nh\u00ecn m\u1edbi m\u1ebb v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng m\u1edbi d\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u ph\u00e2n t\u00edch. H\u1ec7 th\u1ed1ng CRM cho ph\u00e9p doanh nghi\u1ec7p khai th\u00e1c th\u00f4ng tin v\u00e0\u00a0ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c,\u00a0s\u00e2u s\u1eafc h\u01a1n (\u0111\u1eb7c bi\u1ec7t khi CRM t\u00edch h\u1ee3p v\u1edbi Contact Center). CRM gi\u00fap doanh nghi\u1ec7p trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 b\u00e1n h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00e0 \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o v\u1ec1 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 khi c\u1ea7n.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; color: #006aff;\">CRM \u2013 \u0110\u1ea3m b\u1ea3o t\u01b0\u01a1ng t\u00e1c v\u00e0 qu\u1ea3n tr\u1ecb th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 11pt;\">CRM \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t ph\u1ea7n m\u1ec1m chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c\u00a0s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd th\u00f4ng tin, \u0111o l\u01b0\u1eddng\u00a0v\u00e0 th\u1ea5u hi\u1ec3u\u00a0h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng nh\u1eb1m ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. Tr\u00ean t\u1ea5t c\u1ea3, m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 tr\u1ecdng t\u00e2m trong s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh gay g\u1eaft nh\u01b0 hi\u1ec7n nay. CRM ch\u1ec9 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 nh\u01b0ng CRM mang l\u1ea1i k\u1ebft qu\u1ea3 nh\u01b0 m\u1ed9t qu\u00e1 tr\u00ecnh\u00a0 l\u01b0u tr\u1eef v\u00e0 s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng, qu\u1ea3n tr\u1ecb th\u00f4ng tin, b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, ti\u1ebfp th\u1ecb \u0111\u00fang nhu c\u1ea7u c\u00e1 nh\u00e2n v\u00e0 theo \u0111\u00fang xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 11pt;\">N\u1ebfu nh\u01b0 m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng l\u00e0 tr\u00e1i tim c\u1ee7a s\u1ef1 th\u00e0nh c\u00f4ng kinh doanh th\u00ec CRM l\u00e0 \u0111\u1ed9ng m\u1ea1ch ch\u1ee7 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. C\u00f4ng c\u1ee5\u00a0n\u00e0y\u00a0l\u00e0 thi\u1ebft y\u1ebfu \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng nh\u00e2n l\u1ef1c, quy tr\u00ecnh v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u00e0o c\u00e1c h\u00e0nh vi v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 t\u1eeb trung t\u00e2m cu\u1ed9c g\u1ecdi, gi\u00fap c\u1ea3i thi\u1ec7n c\u00e1c d\u1ecbch v\u1ee5 b\u00e1n h\u00e0ng, \u0111\u01b0a ra ph\u01b0\u01a1ng \u00e1n b\u00e1n h\u00e0ng h\u1ee3p l\u00fd, b\u1ed9 ph\u1eadn Marketing c\u00f3 quy tr\u00ecnh ti\u1ebfp th\u1ecb, b\u1ed9 ph\u1eadn l\u01b0u tr\u1eef c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau gi\u00fap chi ph\u00ed gi\u1ea3m m\u00e0 l\u1ea1i t\u0103ng th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p v\u00e0 l\u1ee3i nhu\u1eadn t\u1ed5ng th\u1ec3.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; color: #006aff;\">L\u1ee3i \u00edch c\u1ee7a CRM \u0111\u1ed1i v\u1edbi h\u1ea1 t\u1ea7ng c\u1ee7a\u00a0doanh nghi\u1ec7p<\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 11pt;\">\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, CRM gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng hi\u1ec3u r\u00f5 th\u00f3i quen, s\u1edf th\u00edch\u00a0s\u1eed d\u1ee5ng h\u00e0ng h\u00f3a\u00a0v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng mua s\u1eafm c\u1ee7a h\u1ecd. CRM gi\u00fap c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 gi\u1eefa nh\u00e2n vi\u00ean v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n<p><span style=\"font-size: 11pt;\"><img decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/file.hstatic.net\/1000400311\/file\/giaiphapcrm2_b8b7000bf2304e509c7eb6e7a3e4b3bb_grande.jpg\" alt=\"gi\u1ea3i ph\u00e1p customer relationship management\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 11pt;\">\u0110\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a doanh nghi\u1ec7p: th\u00f4ng qua c\u00e1c qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c gi\u00fap doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng ph\u01b0\u01a1ng \u00e1n h\u1ee3p t\u00e1c hi\u1ec7u qu\u1ea3, gi\u00fap gia t\u0103ng c\u01a1 h\u1ed9i trao \u0111\u1ed5i b\u00e1n h\u00e0ng v\u00e0 h\u00ecnh th\u00e0nh m\u1ed1i quan h\u1ec7 kinh doanh b\u1ec1n ch\u1eb7t.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-size: 11pt;\">Cu\u1ed1i c\u00f9ng, nh\u00e0 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1edd CRM m\u00e0 \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 ch\u1ee7 \u0111\u00edch th\u00f4ng qua nh\u1eefng module l\u1edbn h\u1ed7 tr\u1ee3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c, s\u1eafp x\u1ebfp, chia s\u1ebb v\u00e0 c\u1eadp nh\u1eadt t\u1ed1i \u01b0u. Ti\u1ebfp \u0111\u00f3, CRM gi\u00fap doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>CRM ch\u00ednh x\u00e1c l\u00e0 g\u00ec? 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