{"id":6774,"date":"2020-09-12T14:55:37","date_gmt":"2020-09-12T07:55:37","guid":{"rendered":"https:\/\/bellbell24vietnam.vn\/?p=6774"},"modified":"2020-09-12T14:55:37","modified_gmt":"2020-09-12T07:55:37","slug":"giai-phap-thu-hut-khach-du-lich-trong-cach-mang-4-0","status":"publish","type":"post","link":"https:\/\/bell24vietnam.vn\/en\/knowledge\/giai-phap-thu-hut-khach-du-lich-trong-cach-mang-4-0\/","title":{"rendered":"GI\u1ea2I PH\u00c1P THU H\u00daT KH\u00c1CH DU L\u1ecaCH TRONG C\u00c1CH M\u1ea0NG 4.0"},"content":{"rendered":"

Th\u1ef1c tr\u1ea1ng ng\u00e0nh du l\u1ecbch Vi\u1ec7t Nam<\/span><\/h2>\n

Th\u1eddi gian qua, ng\u00e0nh du l\u1ecbch Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, nh\u1ea5t l\u00e0 v\u1ec1 ch\u1ec9 s\u1ed1 kh\u00e1ch qu\u1ed1c t\u1ebf. \u00d0\u00e2y l\u00e0 t\u00edn hi\u1ec7u \u0111\u00e1ng m\u1eebng, l\u00e0 c\u01a1 s\u1edf cho k\u1ef3 v\u1ecdng \u0111\u1ec3 “ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00f4ng kh\u00f3i” c\u1ee7a n\u01b0\u1edbc nh\u00e0 c\u1ea5t c\u00e1nh. Song ch\u00ednh \u0111i\u1ec1u \u0111\u00f3 c\u0169ng \u0111ang \u0111\u1eb7t ra nhi\u1ec1u v\u1ea5n \u0111\u1ec1, th\u00e1ch th\u1ee9c, v\u00ec s\u1ef1 t\u0103ng tr\u01b0\u1edfng qu\u00e1 “n\u00f3ng” \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng, gi\u1ea3i ph\u00e1p mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 k\u1ecbp th\u1eddi th\u00e1o g\u1ee1.<\/p>\n

Theo th\u00f4ng tin t\u1eeb T\u1ed5ng c\u1ee5c Du l\u1ecbch, trong 5 th\u00e1ng \u0111\u1ea7u n\u0103m nay, kh\u00e1ch qu\u1ed1c t\u1ebf \u0111\u1ebfn Vi\u1ec7t Nam \u01b0\u1edbc \u0111\u1ea1t g\u1ea7n 7,3 tri\u1ec7u l\u01b0\u1ee3t, t\u0103ng 8,8% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc.\u00a0\u0110\u00e2y l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u \u0111\u00e1ng m\u1eebng cho ng\u00e0nh du l\u1ecbch Vi\u1ec7t Nam n\u00f3i chung v\u00e0 c\u00e1c doanh nghi\u1ec7p l\u1eef h\u00e0nh n\u00f3i ri\u00eang. Ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng l\u1edbn nh\u01b0ng c\u00e1c doanh nghi\u1ec7p l\u1eef h\u00e0nh v\u1eabn \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u r\u00e0o c\u1ea3n, th\u00e1ch th\u1ee9c tr\u00ean ti\u1ebfn tr\u00ecnh h\u1ed9i nh\u1eadp.<\/p>\n

\"c\u00e1ch<\/p>\n

Gi\u1ea3i ph\u00e1p thu h\u00fat kh\u00e1ch du l\u1ecbch t\u1eeb n\u0103m 2019<\/span><\/h2>\n

1. \u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea3m\/ d\u1ecbch v\u1ee5<\/span><\/h3>\n

H\u01a1n 90% doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 h\u1ea1n ch\u1ebf, kh\u00f3 kh\u0103n nh\u1ea5t c\u1ee7a ng\u00e0nh du l\u1ecbch hi\u1ec7n nay l\u00e0 c\u00e1c quy \u0111\u1ecbnh, ch\u00ednh s\u00e1ch, h\u1ec7 th\u1ed1ng v\u0103n b\u1ea3n thi\u1ebfu \u0111\u1ed3ng b\u1ed9, ch\u01b0a huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c ngu\u1ed3n l\u1ef1c ph\u00e1t tri\u1ec3n du l\u1ecbch. C\u01a1 c\u1ea5u ng\u00e0nh Du l\u1ecbch hi\u1ec7n nay ch\u01b0a h\u1ee3p l\u00fd v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c t\u00e1i c\u1ea5u tr\u00fac l\u1ea1i. C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng du l\u1ecbch v\u00e0 c\u00e1c c\u01a1 s\u1edf d\u1ecbch v\u1ee5 du l\u1ecbch \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n nh\u01b0ng c\u00f2n nhi\u1ec1u h\u1ea1n ch\u1ebf. S\u1ea3n ph\u1ea9m du l\u1ecbch c\u00f2n ngh\u00e8o n\u00e0n, ch\u01b0a \u0111a d\u1ea1ng; ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 du l\u1ecbch Vi\u1ec7t Nam c\u00f2n th\u1ea5p, thi\u1ebfu nh\u1eefng s\u1ea3n ph\u1ea9m du l\u1ecbch \u0111\u1eb7c s\u1eafc mang b\u1ea3n s\u1eafc ri\u00eang c\u1ee7a Vi\u1ec7t Nam; d\u1eabn t\u1edbi k\u00e9m s\u1ee9c c\u1ea1nh tranh tr\u00ean khu v\u1ef1c v\u00e0 qu\u1ed1c t\u1ebf. \u0110\u00e2y c\u0169ng l\u00e0 nh\u1eefng nguy\u00ean nh\u00e2n khi\u1ebfn du l\u1ecbch Vi\u1ec7t Nam ch\u01b0a khai th\u00e1c \u0111\u01b0\u1ee3c h\u1ebft gi\u00e1 tr\u1ecb c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc.<\/p>\n

2. T\u0103ng c\u01b0\u1eddng marketing tr\u00ean c\u00e1c k\u00eanh digital<\/span><\/h3>\n

C\u00e1c c\u00f4ng ty du l\u1ecbch ch\u01b0a ch\u00fa tr\u1ecdng trong c\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng n\u00f3i chung v\u00e0 qu\u1ea3ng b\u00e1 ra th\u1ebf gi\u1edbi n\u00f3i ri\u00eang, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 tr\u1ef1c tuy\u1ebfn trong qu\u1ea3ng b\u00e1 du l\u1ecbch. K\u1ebft qu\u1ea3 m\u00e3 h\u00f3a d\u1eef li\u1ec7u c\u00e1c c\u00f4ng ty du l\u1ecbch, l\u1eef h\u00e0nh tr\u00ean c\u00e1c \u0111\u1ea7u b\u00e1o c\u00f3 \u1ea3nh h\u01b0\u1edfng trong kho\u1ea3ng th\u1eddi gian 1 n\u0103m t\u1eeb th\u00e1ng 11\/2017 \u0111\u1ebfn th\u00e1ng 11\/2018 c\u1ee7a Vietnam Report cho th\u1ea5y, c\u00e1c c\u00f4ng ty du l\u1ecbch l\u00e0m truy\u1ec1n th\u00f4ng ch\u01b0a nhi\u1ec1u; \u0111\u1ed9 ph\u1ee7 c\u1ee7a c\u00e1c nh\u00f3m ch\u1ee7 \u0111\u1ec1 kh\u00f4ng \u0111\u01b0\u1ee3c r\u1ed9ng, 5 nh\u00f3m ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t tr\u00ean truy\u1ec1n th\u00f4ng c\u1ee7a c\u00e1c c\u00f4ng ty du l\u1ecbch \u0111\u00e3 chi\u1ebfm 85% d\u1eef li\u1ec7u m\u00e3 h\u00f3a v\u00e0 c\u00e1c th\u00f4ng tin ch\u1ec9 \u0111\u01a1n thu\u1ea7n qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f4ng ty cung c\u1ea5p (chi\u1ebfm h\u01a1n 50% d\u1eef li\u1ec7u m\u00e3 h\u00f3a), \u00edt c\u00f3 c\u00e1c th\u00f4ng tin g\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh, th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c v\u1ec1 doanh nghi\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 c\u1ed9ng \u0111\u1ed3ng (chi\u1ebfm 12%).<\/p>\n

\"c\u00e1ch<\/p>\n

\u0110\u1ec3 t\u0103ng c\u01b0\u1eddng thu h\u00fat kh\u00e1ch n\u1ed9i \u0111\u1ecba v\u00e0 du kh\u00e1ch n\u01b0\u1edbc ngo\u00e0i \u0111\u1ebfn Vi\u1ec7t Nam trong th\u1eddi gian t\u1edbi, c\u00e1c doanh nghi\u1ec7p l\u1eef h\u00e0nh c\u1ea7n \u0111\u1ea9y m\u1ea1nh qu\u1ea3ng b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m du l\u1ecbch, ngh\u1ec9 d\u01b0\u1ee1ng, di s\u1ea3n v\u00e0 du l\u1ecbch th\u00e0nh ph\u1ed1 v\u1edbi c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn \u0111\u01b0\u1ee3c y\u00eau th\u00edch. V\u1ec1 c\u00e1c k\u00eanh x\u00fac ti\u1ebfn, qu\u1ea3ng b\u00e1 du l\u1ecbch, ngo\u00e0i c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng, \u0111\u1ea9y m\u1ea1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng e-marketing th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 tr\u1ef1c tuy\u1ebfn.<\/p>\n

Th\u1ed1ng k\u00ea cho th\u1ea5y, c\u00e1c k\u00eanh marketing tr\u00ean c\u00e1c k\u00eanh Digital\u00a0hi\u1ec7n nay \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 g\u1ea5p 252% so v\u1edbi c\u00e1c ph\u01b0\u01a1ng th\u1ee9c marketing truy\u1ec1n th\u1ed1ng, t\u00ednh ri\u00eang trong ng\u00e0nh d\u1ecbch v\u1ee5 du l\u1ecbch.<\/em><\/strong><\/p>\n

3. Ho\u00e0n thi\u1ec7n gi\u1ea3i ph\u00e1p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/span><\/h3>\n

Ngo\u00e0i ra, v\u1ea5n \u0111\u1ec1 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c coi tr\u1ecdng.\u00a0D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng\u00a0\u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ed1t<\/a>\u00a0s\u1ebd t\u1ea1o n\u00ean nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh, \u0111\u1ed3ng th\u1eddi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh k\u00eanh truy\u1ec1n th\u00f4ng s\u1ed1 1, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi y\u00eau th\u00edch d\u1ecbch v\u1ee5 s\u1ebd ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1. \u0110\u00f3 s\u1ebd l\u00e0 m\u1ed9t b\u1ee9c t\u01b0\u1eddng th\u00e0nh l\u1edbn b\u1ea3o v\u1ec7 doanh nghi\u1ec7p, gi\u00fap cho doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n v\u1eefng m\u1ea1nh v\u00e0 d\u00e0i l\u00e2u.<\/p>\n

\"ch\u0103m<\/p>\n

75% kh\u00e1ch h\u00e0ng c\u00f3 \u00fd \u0111\u1ecbnh \u0111i du l\u1ecbch tham kh\u1ea3o th\u00f4ng tin chuy\u1ebfn \u0111i th\u00f4ng qua t\u1ed5ng \u0111\u00e0i t\u01b0 v\u1ea5n v\u00e0\u00a0ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, 30% trong s\u1ed1 \u0111\u00f3 ra quy\u1ebft \u0111\u1ecbnh booking ngay sau khi cu\u1ed9c t\u01b0 v\u1ea5n k\u1ebft th\u00fac.<\/strong><\/p>\n

Th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, bi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, Bellsystem24-Vietnam \u0111i \u0111\u1ea7u trong vi\u1ec7c gi\u00fap doanh nghi\u1ec7p bi\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh, tham gia v\u00e0o c\u1ea3 3 qu\u00e1 tr\u00ecnh ch\u00ednh c\u1ee7a 1 doanh nghi\u1ec7p b\u1ea5t k\u00ec (Tr\u01b0\u1edbc, trong v\u00e0 sau b\u00e1n h\u00e0ng) v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p \u0111a k\u00eanh t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u01b0: H\u1ed7 tr\u1ee3 cung c\u1ea5p\/ gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc hay y\u00eau c\u1ea7u t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, inbound sale, outbound sale, g\u1ecdi ra \u0111\u1ec3 x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng; Kh\u1ea3o s\u00e1t v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 thu nh\u1eadp nh\u1eefng g\u00f3p \u00fd, ph\u00e0n n\u00e0n, \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng,\u2026 H\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n gi\u1ea3i ph\u00e1p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p, \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao trong kinh doanh.<\/p>","protected":false},"excerpt":{"rendered":"

Th\u1ef1c tr\u1ea1ng ng\u00e0nh du l\u1ecbch Vi\u1ec7t Nam Th\u1eddi gian qua, ng\u00e0nh du l\u1ecbch Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc ph\u00e1t […]<\/p>","protected":false},"author":1,"featured_media":6777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-6774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc"],"acf":[],"yoast_head":"\nGI\u1ea2I PH\u00c1P THU H\u00daT KH\u00c1CH DU L\u1ecaCH TRONG C\u00c1CH M\u1ea0NG 4.0 - 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