{"id":6778,"date":"2019-09-12T14:59:11","date_gmt":"2019-09-12T07:59:11","guid":{"rendered":"https:\/\/bellbell24vietnam.vn\/?p=6778"},"modified":"2019-09-12T14:59:11","modified_gmt":"2019-09-12T07:59:11","slug":"3-lo-hong-trong-linh-vuc-kinh-doanh-truyen-hinh","status":"publish","type":"post","link":"https:\/\/bell24vietnam.vn\/en\/knowledge\/3-lo-hong-trong-linh-vuc-kinh-doanh-truyen-hinh\/","title":{"rendered":"3 L\u1ed6 H\u1ed4NG TRONG L\u0128NH V\u1ef0C KINH DOANH TRUY\u1ec0N H\u00ccNH"},"content":{"rendered":"

Kinh doanh trong l\u0129nh v\u1ef1c truy\u1ec1n h\u00ecnh ng\u00e0y nay \u0111\u00e3 kh\u00f4ng c\u00f2n \u0111\u01a1n gi\u1ea3n nh\u01b0 c\u00e1ch \u0111\u00e2y h\u01a1n 10 n\u0103m, khi truy\u1ec1n h\u00ecnh m\u1edbi \u0111\u01b0\u1ee3c x\u00e3 h\u1ed9i h\u00f3a b\u1eaft \u0111\u1ea7u t\u1eeb h\u00ecnh th\u1ee9c nh\u1eadn t\u00e0i tr\u1ee3 hay b\u00e1n qu\u1ea3ng c\u00e1o tr\u00ean s\u00f3ng.<\/span>
\nKinh doanh truy\u1ec1n h\u00ecnh hi\u1ec7n nay v\u00e0 t\u01b0\u01a1ng lai \u1edf Vi\u1ec7t Nam ng\u00e0y c\u00e0ng tr\u1edf n\u00ean \u0111a d\u1ea1ng, ph\u1ee9c t\u1ea1p v\u00e0 c\u00f3 nh\u1eefng l\u1ed5 h\u1ed5ng trong kinh doanh v\u00e0 n\u1ed5i l\u00ean nhi\u1ec1u v\u1ea5n \u0111\u1ec1 “n\u00f3ng” nh\u01b0 v\u1ec1 b\u1ea3n quy\u1ec1n, thu\u1ebf, c\u1ea1nh tranh b\u1ea5t b\u00ecnh \u0111\u1eb3ng gi\u1eefa c\u00e1c doanh nghi\u1ec7p truy\u1ec1n h\u00ecnh trong n\u01b0\u1edbc – xuy\u00ean bi\u00ean gi\u1edbi.<\/span><\/p>\n

Ch\u1ecbu t\u00e1c \u0111\u1ed9ng t\u1eeb ph\u00e1p lu\u1eadt v\u00e0 ch\u00ednh s\u00e1ch c\u1ed9ng \u0111\u1ed3ng.<\/span><\/h2>\n

\u0110\u01a1n c\u1eed nh\u01b0 trong v\u1ea5n \u0111\u1ec1 qu\u1ea3ng c\u00e1o. Khi c\u00e1c doanh nghi\u1ec7p truy\u1ec1n h\u00ecnh Vi\u1ec7t Nam th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, b\u1eaft bu\u1ed9c ph\u1ea3i tu\u00e2n th\u1ee7 ch\u00ednh s\u00e1ch qu\u1ea3ng c\u00e1o, n\u1ed9i dung qu\u1ea3ng c\u00e1o ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi\u00a0ch\u00ednh s\u00e1ch c\u1ed9ng \u0111\u1ed3ng<\/strong>\u00a0(v\u1ec1 c\u1ea3 quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt v\u00e0 \u0111\u1ea1o \u0111\u1ee9c), do v\u1eady, c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam khi k\u00fd k\u1ebft c\u00e1c h\u1ee3p \u0111\u1ed3ng li\u00ean quan \u0111\u1ebfn ngu\u1ed3n thu s\u1ebd t\u1eeb ch\u1ed1i m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 hay qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u00f9 h\u1ee3p theo quy \u0111\u1ecbnh. Nh\u01b0ng ng\u01b0\u1ee3c l\u1ea1i tr\u00ean m\u00f4i tr\u01b0\u1eddng Internet, m\u00f4i tr\u01b0\u1eddng s\u1ed1 th\u00ec s\u1ef1 ki\u1ec3m so\u00e1t l\u1ea1i kh\u00f4ng ch\u1eb7t ch\u1ebd v\u00e0 d\u1eabn \u0111\u1ebfn m\u1ed9t s\u1ed1 doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh xuy\u00ean bi\u00ean gi\u1edbi v\u1eabn tri\u1ec3n khai qu\u1ea3ng c\u00e1o nh\u1eefng d\u1ecbch v\u1ee5 v\u00e0 n\u1ed9i dung kh\u00f4ng ph\u00f9 h\u1ee3p, \u0111i\u1ec1u n\u00e0y khi\u1ebfn c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam b\u1ecb thua thi\u1ec7t so v\u1edbi c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i.<\/span><\/p>\n

Ch\u00ednh s\u1ef1 c\u1ea1nh tranh b\u1ea5t b\u00ecnh \u0111\u1eb3ng nh\u01b0 v\u1eady (doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7 ngh\u0129a v\u1ee5, quy \u0111\u1ecbnh) n\u00ean nhi\u1ec1u doanh nghi\u1ec7p truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n cho r\u1eb1ng h\u1ecd b\u1ecb “\u0111\u1ea9y” v\u00e0o nhi\u1ec1u kh\u00f3 kh\u0103n nh\u01b0 hi\u1ec7n nay.<\/span><\/p>\n

C\u1ea1nh tranh \u0111\u1ebfn t\u1eeb c\u00e1c \u00f4ng l\u1edbn tr\u00ean Internet<\/span><\/h2>\n

M\u1ed9t th\u00e1ch th\u1ee9c kh\u00e1c \u0111\u1ebfn t\u1eeb vi\u1ec7c xu\u1ea5t hi\u1ec7n ng\u00e0y c\u00e0ng nhi\u1ec1u nh\u1eefng \u0111\u1ed1i th\u1ee7 l\u1edbn. Theo k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a m\u1ed9t s\u1ed1 c\u00f4ng ty t\u01b0 v\u1ea5n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, h\u00e0nh vi c\u1ee7a kh\u00e1n gi\u1ea3 m\u00e0n h\u00ecnh nh\u1ecf Vi\u1ec7t Nam \u0111\u1ed1i v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n h\u00ecnh \u0111ang c\u00f3 nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. \u0110i\u1ec3n h\u00ecnh theo Asia Plus, ng\u01b0\u1eddi tr\u1ebb c\u00f3 xu th\u1ebf d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 xem c\u00e1c video online nh\u01b0 Youtube, Zing TV, Nhaccuatui.com… Trong khi nh\u1eefng ng\u01b0\u1eddi tr\u00ean 30 tu\u1ed5i th\u00ec xem tivi nhi\u1ec1u h\u01a1n. M\u1eb7c d\u00f9 v\u1eady, c\u00f3 t\u1edbi 45% ng\u01b0\u1eddi tr\u1ea3 l\u1eddi kh\u1ea3o s\u00e1t cho bi\u1ebft, h\u1ecd xem TV \u00edt h\u01a1n c\u00e1ch \u0111\u00e2y m\u1ed9t n\u0103m.<\/span><\/p>\n

\"r\u00e0o<\/span><\/p>\n

Trung b\u00ecnh m\u1ed7i ng\u00e0y, ng\u01b0\u1eddi Vi\u1ec7t d\u00e0nh ra \u0111\u1ebfn\u00a0134 ph\u00fat \u0111\u1ec3 s\u1eed d\u1ee5ng\u00a0internet<\/strong>\u00a0tr\u00ean m\u00e1y t\u00ednh,\u00a0103 ph\u00fat l\u01b0\u1edbt web tr\u00ean di \u0111\u1ed9ng<\/strong>, trong khi ch\u1ec9 d\u00e0nh 91 ph\u00fat \u0111\u1ec3 xem TV. M\u1ed9t b\u00e1o c\u00e1o kh\u00e1c c\u1ee7a Nielsen v\u00e0o n\u0103m 2018 cho th\u1ea5y, Vi\u1ec7t Nam \u0111ang d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng xem video tr\u1ef1c tuy\u1ebfn m\u1ed7i tu\u1ea7n v\u1edbi 92% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi n\u00f3i r\u1eb1ng, h\u1ecd xem video tr\u1ef1c tuy\u1ebfn h\u00e0ng tu\u1ea7n. \u0110i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng \u0111ang d\u1ea7n l\u00e0 hai thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t \u0111\u1ec3 xem video tr\u1ef1c tuy\u1ebfn. Nh\u1eefng th\u1ec3 lo\u1ea1i y\u00eau th\u00edch c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t lu\u00f4n l\u00e0 c\u00e1c n\u1ed9i dung nh\u01b0: phim \u1ea3nh, ca nh\u1ea1c, phim truy\u1ec1n h\u00ecnh n\u01b0\u1edbc ngo\u00e0i \u0111\u1ebfn tin t\u1ee9c th\u1eddi s\u1ef1. T\u00ednh \u0111a d\u1ea1ng, sinh \u0111\u1ed9ng v\u00e0 h\u1ea5p d\u1eabn c\u1ee7a c\u00e1c video tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t \u0111i\u1ec3m m\u1ea1nh m\u00e0 c\u00e1c m\u1ea1nh x\u00e3 h\u1ed9i mang l\u1ea1i khi\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng g\u1eafn k\u1ebft.<\/span><\/p>\n

R\u00f5 r\u00e0ng, \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi xu th\u1ebf hi\u1ec7n nay, c\u00e1c \u0111\u00e0i truy\u1ec1n h\u00ecnh trong n\u01b0\u1edbc c\u1ea7n ph\u1ea3i s\u00e1ng t\u1ea1o h\u01a1n v\u1ec1 m\u1eb7t n\u1ed9i d\u1ee5ng, t\u1ea1o ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3, nh\u1ea5t l\u00e0 gi\u1edbi tr\u1ebb. M\u1ed9t s\u1ed1 \u0111\u00e0i nh\u01b0 K+, FPT Telecom, MobiFone… c\u0169ng b\u1eaft \u0111\u1ea7u \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m truy\u1ec1n h\u00ecnh tr\u1ef1c tuy\u1ebfn, d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng internet \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn.\u00a0<\/span><\/p>\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00f2n s\u01a1 s\u00e0i.<\/span><\/h2>\n

L\u1ed7 h\u1ed5ng th\u1ee9 ba ph\u1ea3i \u0111\u1ec1 c\u1eadp \u0111\u1ebfn n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p kinh doanh truy\u1ec1n h\u00ecnh, \u0111\u1eb7c bi\u1ec7t l\u00e0\u00a0customer service<\/a>. Theo th\u1ed1ng k\u00ea cho th\u1ea5y, khi t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng t\u0103ng 5% th\u00ec l\u1ee3i nhu\u1eadn s\u1ebd t\u0103ng t\u1eeb 25 – 75%. M\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c t\u1ed1t ho\u00e0n to\u00e0n h\u00e0i l\u00f2ng v\u1ec1 s\u1ef1 t\u01b0 v\u1ea5n, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cung c\u1ea5p v\u00e0 v\u1eabn ti\u1ebfp t\u1ee5c nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u1eeda h\u00e0ng ngay c\u1ea3 khi h\u1ecd ch\u01b0a c\u00f3 h\u00e0nh vi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 ti\u1ebfp theo.<\/span><\/p>\n

\"d\u1ecbch<\/span><\/p>\n

36.3% kh\u00e1ch h\u00e0ng g\u1eb7p r\u1eafc r\u1ed3i v\u1ec1 t\u00edn hi\u1ec7u khi s\u1eed d\u1ee5ng truy\u1ec1n h\u00ecnh, trong \u0111\u00f3 c\u00f3 19% kh\u00e1ch t\u1ef1 t\u00ecm c\u00e1ch s\u1eeda ch\u1eefa, 17,3% c\u1ea7n \u0111\u1ebfn s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng h\u1ed5 tr\u1ee3. T\u1eadp kh\u00e1ch h\u00e0ng n\u00e0y \u0111\u1ec1u kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi nh\u00e0 m\u1ea1ng v\u00e0 c\u00f3 \u00fd \u0111\u1ecbnh s\u1ebd chuy\u1ec3n sang s\u1eed d\u1ee5ng m\u1ed9t nh\u00e0 cung c\u1ea5p kh\u00e1c n\u1ebfu v\u1ea5n \u0111\u1ec1 kh\u00f4ng \u0111\u01b0\u1ee3c kh\u1eafc ph\u1ee5c.<\/span><\/p>\n

M\u1eb7c kh\u00e1c, n\u1ebfu nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 kh\u1eafc ph\u1ee5c k\u1ecbp th\u1eddi, nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft ho\u1eb7c tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i \u0111\u01b0a \u0111\u1ebfn cho doanh nghi\u1ec7p nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua s\u1ef1 gi\u1edbi thi\u1ec7u c\u1ee7a h\u1ecd. Ch\u00ednh v\u00ec v\u1eady, vai tr\u00f2 c\u1ee7a vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c n\u00e2ng cao l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p n\u00f3i chung v\u00e0 c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb n\u00f3i ri\u00eang. \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p kinh doanh truy\u1ec1n h\u00ecnh, t\u1ed5ng \u0111\u00e0i l\u00e0 k\u00eanh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c tin d\u00f9ng hi\u1ec7n nay. Ngo\u00e0i ra c\u00e1c k\u00eanh giao ti\u1ebfp tr\u1ef1c tuy\u1ebfn nh\u01b0 Facebook, Livechat, email\u2026 c\u0169ng \u0111\u01b0\u1ee3c doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

Th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, bi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, Bellsystem24-Vietnam \u0111i \u0111\u1ea7u trong vi\u1ec7c gi\u00fap doanh nghi\u1ec7p bi\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh, tham gia v\u00e0o c\u1ea3 3 qu\u00e1 tr\u00ecnh ch\u00ednh c\u1ee7a 1 doanh nghi\u1ec7p b\u1ea5t k\u00ec (Tr\u01b0\u1edbc, trong v\u00e0 sau b\u00e1n h\u00e0ng) v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p \u0111a k\u00eanh t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u01b0: H\u1ed7 tr\u1ee3 cung c\u1ea5p\/ gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc hay y\u00eau c\u1ea7u t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, inbound sale, outbound sale, g\u1ecdi ra \u0111\u1ec3 x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng; Kh\u1ea3o s\u00e1t v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 thu nh\u1eadp nh\u1eefng g\u00f3p \u00fd, ph\u00e0n n\u00e0n, \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Kinh doanh trong l\u0129nh v\u1ef1c truy\u1ec1n h\u00ecnh ng\u00e0y nay \u0111\u00e3 kh\u00f4ng c\u00f2n \u0111\u01a1n gi\u1ea3n nh\u01b0 c\u00e1ch \u0111\u00e2y h\u01a1n 10 n\u0103m, […]<\/p>","protected":false},"author":1,"featured_media":6779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-6778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc"],"acf":[],"yoast_head":"\n3 L\u1ed6 H\u1ed4NG TRONG L\u0128NH V\u1ef0C KINH DOANH TRUY\u1ec0N H\u00ccNH - 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