{"id":6887,"date":"2020-09-12T17:11:20","date_gmt":"2020-09-12T10:11:20","guid":{"rendered":"https:\/\/bellbell24vietnam.vn\/?p=6887"},"modified":"2020-09-12T17:11:20","modified_gmt":"2020-09-12T10:11:20","slug":"dvkh-canh-tinh-cho-doanh-nghiep-viet","status":"publish","type":"post","link":"https:\/\/bell24vietnam.vn\/en\/knowledge\/dvkh-canh-tinh-cho-doanh-nghiep-viet\/","title":{"rendered":"DVKH \u2013 A WAKE-UP CALL FOR VIETNAMESE BUSINESSES"},"content":{"rendered":"

Trong nh\u1eefng ng\u00e0y g\u1ea7n \u0111\u00e2y khi b\u00e1o ch\u00ed v\u00e0 ng\u01b0\u1eddi d\u00e2n x\u00f4n xao m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 h\u00e3ng x\u0103ng c\u1ee7a Nh\u1eadt. N\u1ed9i dung c\u00e2u chuy\u1ec7n kh\u00f4ng c\u00f2n xa l\u1ea1 b\u1ea5t k\u1ec3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i hay b\u00ean ngo\u00e0i. C\u00f3 r\u1ea5t nhi\u1ec1u l\u1eddi b\u00ecnh lu\u1eadn xung quanh c\u00e2u chuy\u1ec7n n\u00e0y, m\u1ed7i g\u00f3c nh\u00ecn \u0111\u1ec1u c\u00f3 m\u1ed9t quan \u0111i\u1ec3m ri\u00eang. Nh\u01b0ng \u0111\u1ec3 ph\u00e2n t\u00edch s\u00e2u xa nguy\u00ean nh\u00e2n c\u00e2u chuy\u1ec7n th\u00ec m\u1ecdi y\u1ebfu t\u1ed1 \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u00f3m g\u1ecdn b\u1eb1ng 4 ch\u1eef:\u00a0D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/strong><\/em><\/p>\n

\"t\u1ea7m<\/p>\n

C\u00e2u chuy\u1ec7n kh\u00f4ng ch\u1ec9 l\u00e0 l\u1eddi c\u1ea3nh t\u1ec9nh \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p x\u0103ng d\u1ea7u m\u00e0 c\u00f2n l\u00e0 b\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1 v\u1edbi t\u1ea5t c\u1ea3 doanh nghi\u1ec7p trong n\u01b0\u1edbc. Nh\u1ea5t l\u00e0 trong b\u1ed1i c\u1ea3nh hi\u1ec7n nay khi xu h\u01b0\u1edbng h\u1ed9i nh\u1eadp v\u00e0 to\u00e0n c\u1ea7u h\u00f3a khi\u1ebfn th\u1ebf gi\u1edbi bi\u1ebfn th\u00e0nh \u201cm\u1ed9t th\u1ebf gi\u1edbi ph\u1eb3ng\u201d. \u0110\u1ebfn doanh nghi\u1ec7p l\u1edbn r\u1ea5t t\u1ef1 tin v\u00e0o ti\u1ec1m l\u1ef1c v\u00e0 th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh nh\u01b0 Petrolimex \u0111ang chi\u1ebfm th\u1ebf \u0111\u1ed9c quy\u1ec1n tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u0169ng kh\u00f4ng kh\u1ecfi hoang mang. \u0110\u00e2y c\u0169ng l\u00e0 b\u00e0i h\u1ecdc \u0111\u00e1ng gi\u00e1 cho nhi\u1ec1u doanh nghi\u1ec7p kh\u00e1c, th\u1eadm ch\u00ed c\u00e1c ng\u00e0nh kh\u00e1c s\u1ef1 c\u1ea1nh tranh c\u00f2n gay g\u1eaft h\u01a1n th\u00ec c\u00e1c ch\u1ee7 doanh nghi\u1ec7p v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd c\u00e0ng kh\u00f4ng th\u1ec3 ch\u1ee7 quan.<\/p>\n

\u00d4ng Phan Th\u1ebf Ru\u1ec7 Ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i x\u0103ng d\u1ea7u Vi\u1ec7t Nam cho r\u1eb1ng, “n\u1ebfu v\u1eadn h\u00e0nh \u0111\u00fang theo nguy\u00ean t\u1eafc th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p ph\u1ea3i c\u1ea1nh tranh b\u1eb1ng gi\u00e1 c\u1ea3 v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng”.<\/p>\n

\"t\u1ea7m<\/p>\n

Trong th\u1eddi gian t\u1edbi khi c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i \u0111\u1ea7u t\u01b0 v\u00e0o Vi\u1ec7t nam nhi\u1ec1u h\u01a1n th\u00ec c\u1ea1nh tranh c\u00e0ng l\u00ean \u0111\u1ebfn t\u1ed9t \u0111\u1ec9nh. Kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p. Thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u00e3 kh\u00f3, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u00e0ng kh\u00f4ng th\u1ec3 xem nh\u1eb9. Nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n \u0111ang c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn d\u01b0\u1eddng nh\u01b0 v\u1eabn ch\u01b0a th\u1ea5y h\u1ebft nguy c\u01a1 r\u1ee7i ro v\u00ec d\u00f9 kh\u00e1ch h\u00e0ng c\u00f3 \u0111ang th\u00e2n thi\u1ebft, trung th\u00e0nh n\u1ebfu kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 tr\u00e2n tr\u1ecdng, ph\u1ee5c v\u1ee5 nhi\u1ec7t t\u00ecnh. Kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i sang m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi l\u00e0 r\u1ea5t cao.<\/p>\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh trong kinh doanh v\u00e0 \u0111em l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh h\u01a1n so v\u1edbi gi\u00e1 c\u1ea3 b\u1edfi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00f2n \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m, \u0111\u00e1nh v\u00e0o y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng, s\u1ebd c\u00f3 \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u00e0 b\u1ecb thu h\u00fat h\u01a1n so v\u1edbi s\u1ef1 ch\u00eanh l\u1ec7ch nh\u1ecf v\u1ec1 gi\u00e1. Hu\u1ed1ng h\u1ed3 khi x\u00e3 h\u1ed9i ng\u00e0y nay \u0111\u1eddi s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c n\u00e2ng cao, kh\u00e1ch h\u00e0ng d\u00f9 \u1edf t\u1ea7ng l\u1edbp x\u00e3 h\u1ed9i n\u00e0o c\u0169ng mong \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng v\u00e0 \u0111\u1ed1i x\u1eed nh\u01b0 nh\u1eefng kh\u00e1ch h\u00e0ng VIP.<\/p>\n

M\u1ed9t khi \u0111\u00e3 hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ef1c tr\u1ea1ng v\u00e0 c\u1ed1t l\u00f5i c\u1ee7a v\u1ea5n \u0111\u1ec1, c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc bu\u1ed9c ph\u1ea3i chuy\u1ec3n m\u00ecnh, ph\u1ea3i c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3. \u0110\u1eebng \u0111\u1ee3i \u0111\u1ebfn khi kh\u00e1ch h\u00e0ng b\u1ecf \u0111i m\u1edbi t\u00ednh \u0111\u1ebfn c\u00e1c bi\u1ec7n ph\u00e1p gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n

Hi\u1ec7u \u1ee9ng marketing truy\u1ec1n mi\u1ec7ng<\/strong><\/h2>\n

Ng\u00e0y nay kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn, khi kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng, h\u1eadu qu\u1ea3 s\u1ebd k\u00e9o theo doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1ea5t m\u1ed9t t\u1eadp kh\u00e1ch h\u00e0ng l\u1edbn t\u1eeb nh\u1eefng ng\u01b0\u1eddi th\u00e2n, ng\u01b0\u1eddi b\u1ea1n c\u1ee7a h\u1ecd.<\/p>\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng – con \u0111\u01b0\u1eddng t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t ch\u00e2n ch\u00ednh<\/strong><\/h2>\n

Khi gi\u00e1 c\u1ea3 v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing b\u1ecb b\u00e3o h\u00f2a, kh\u00e1ch h\u00e0ng b\u1ecb nh\u1ed3i nh\u00e9t qu\u00e1 nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p t\u1eeb qu\u1ea3ng c\u00e1o th\u00ec ch\u1ec9 c\u00f3 h\u00e0nh \u0111\u1ed9ng th\u1ef1c t\u1ebf, tr\u1ea3i nghi\u1ec7m ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 tr\u1ef1c ti\u1ebfp m\u1edbi l\u00e0 \u0111i\u1ec1u \u0111\u1ecdng l\u1ea1i t\u00e2m tr\u00ed trong kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. M\u1ed7i nh\u00e2n vi\u00ean, \u0111i\u1ec3m ti\u1ebfp x\u00fac s\u1ebd l\u00e0 \u0111\u1ea1i s\u1ee9 th\u1ec3 hi\u1ec7n h\u00ecnh \u1ea3nh c\u1ee7a chuy\u00ean nghi\u1ec7p c\u00f3 uy t\u00edn, chuy\u00ean nghi\u1ec7p v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng hay kh\u00f4ng. M\u1ed9t h\u00e0nh \u0111\u1ed9ng, l\u1eddi n\u00f3i d\u1ecbu d\u00e0ng c\u00f3 th\u1ec3 l\u00e0m c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng vui v\u1ebb h\u01a1n, ng\u01b0\u1ee3c l\u1ea1i th\u00e1i \u0111\u1ed9, l\u1eddi n\u00f3i kh\u00f4ng \u0111\u00fang m\u1ef1c c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng quay l\u01b0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u00e3i m\u00e3i.<\/p>\n

Nh\u1eefng b\u00e0i h\u1ecdc kh\u00e1c<\/strong><\/h2>\n

Quay l\u1ea1i c\u00e2u chuy\u1ec7n c\u0169ng t\u1eebng t\u1ed1n kh\u00f4ng \u00edt b\u00ecnh lu\u1eadn c\u1ee7a c\u01b0 d\u00e2n m\u1ea1ng, \u0111\u00f3 l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a c\u1ee7a c\u00e1c h\u00e3ng taxi truy\u1ec1n th\u1ed1ng v\u1edbi c\u00e1c h\u00e3ng taxi c\u00f4ng ngh\u1ec7 nh\u01b0 Uber v\u00e0 Grab. Trong b\u00e0i to\u00e1n c\u1ea1nh tranh n\u00e0y, c\u00f4ng ngh\u1ec7 c\u0169ng kh\u00f4ng ph\u1ea3i y\u1ebfu t\u1ed1 khi\u1ebfn kh\u00e1ch h\u00e0ng Vi\u1ec7t h\u00e0o h\u1ee9ng v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, m\u00e0 l\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c h\u00e3ng n\u00e0y \u0111\u00e3 \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng kh\u00e1c bi\u1ec7t, \u0111em \u0111\u1ebfn m\u1ed9t l\u00e0n gi\u00f3 m\u1edbi cho ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng taxi c\u0169 k\u0129, d\u1ea7n m\u1ea5t \u0111i v\u0103n h\u00f3a ph\u1ee5c v\u1ee5, \u0111\u00f3n ti\u1ebfp kh\u00e1ch.<\/p>\n

M\u1ed9t khi \u0111\u00e3 hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ef1c tr\u1ea1ng v\u00e0 c\u1ed1t l\u00f5i c\u1ee7a v\u1ea5n \u0111\u1ec1, c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc bu\u1ed9c ph\u1ea3i chuy\u1ec3n m\u00ecnh, ph\u1ea3i c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3. \u0110\u1eebng \u0111\u1ee3i \u0111\u1ebfn khi kh\u00e1ch h\u00e0ng b\u1ecf \u0111i m\u1edbi t\u00ednh \u0111\u1ebfn c\u00e1c bi\u1ec7n ph\u00e1p gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n.<\/p>","protected":false},"excerpt":{"rendered":"

Trong nh\u1eefng ng\u00e0y g\u1ea7n \u0111\u00e2y khi b\u00e1o ch\u00ed v\u00e0 ng\u01b0\u1eddi d\u00e2n x\u00f4n xao m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 h\u00e3ng x\u0103ng c\u1ee7a […]<\/p>","protected":false},"author":1,"featured_media":6888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-6887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc"],"acf":[],"yoast_head":"\nDVKH - H\u1ed2I CHU\u00d4NG C\u1ea2NH T\u1ec8NH CHO DOANH NGHI\u1ec6P VI\u1ec6T - Bellsystem24 Vietnam<\/title>\n<meta name=\"description\" content=\"Trong nh\u1eefng ng\u00e0y g\u1ea7n \u0111\u00e2y khi b\u00e1o ch\u00ed v\u00e0 ng\u01b0\u1eddi d\u00e2n x\u00f4n xao m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 h\u00e3ng x\u0103ng c\u1ee7a Nh\u1eadt. N\u1ed9i dung c\u00e2u chuy\u1ec7n kh\u00f4ng c\u00f2n xa l\u1ea1 b\u1ea5t k\u1ec3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i hay b\u00ean ngo\u00e0i. C\u00f3 r\u1ea5t nhi\u1ec1u l\u1eddi b\u00ecnh lu\u1eadn xung quanh c\u00e2u chuy\u1ec7n n\u00e0y, m\u1ed7i g\u00f3c nh\u00ecn \u0111\u1ec1u c\u00f3 m\u1ed9t quan \u0111i\u1ec3m ri\u00eang.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bell24vietnam.vn\/en\/knowledge\/dvkh-canh-tinh-cho-doanh-nghiep-viet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DVKH - H\u1ed2I CHU\u00d4NG C\u1ea2NH T\u1ec8NH CHO DOANH NGHI\u1ec6P VI\u1ec6T - Bellsystem24 Vietnam\" \/>\n<meta property=\"og:description\" content=\"Trong nh\u1eefng ng\u00e0y g\u1ea7n \u0111\u00e2y khi b\u00e1o ch\u00ed v\u00e0 ng\u01b0\u1eddi d\u00e2n x\u00f4n xao m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 h\u00e3ng x\u0103ng c\u1ee7a Nh\u1eadt. N\u1ed9i dung c\u00e2u chuy\u1ec7n kh\u00f4ng c\u00f2n xa l\u1ea1 b\u1ea5t k\u1ec3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i hay b\u00ean ngo\u00e0i. 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