{"id":7618,"date":"2022-10-22T15:11:35","date_gmt":"2022-10-22T08:11:35","guid":{"rendered":"https:\/\/bellbell24vietnam.vn\/?p=7618"},"modified":"2024-08-08T15:56:31","modified_gmt":"2024-08-08T08:56:31","slug":"cross-selling-banking-products-effectively-in-the-digital-era-p-2","status":"publish","type":"post","link":"https:\/\/bell24vietnam.vn\/en\/cx-ex-loyalty\/cross-selling-banking-products-effectively-in-the-digital-era-p-2\/","title":{"rendered":"Cross-selling banking products effectively in the digital age (Part 2)"},"content":{"rendered":"

LIVE Part 1<\/a>, you have understood the need to change the cross-selling method if you want to better approach and convert customers in the digital age. <\/span><\/i>Stay tuned for part 2 to learn how to apply the appropriate cross-selling solution! Cross-selling banking products needs to be a win-win relationship, something that both banks and customers find useful.\u00a0<\/span><\/i><\/p>\n

The Key to Cross-Selling Success in the Digital Age<\/b><\/h2>\n

Cross-selling is a required process (at least 2 steps).\u00a0<\/span><\/p>\n

Step 1,<\/strong> We need to use data and analyze data to have the most suitable offers for customers.<\/span>Break down heavy barriers from channels, synchronize data. Be sensitive in predicting timing and needs, thereby "sticking close" and making "irresistible" offers.\u00a0<\/span><\/p>\n

Step 2,<\/strong> We need the right technology and systems to connect with customers at the right time and with the right needs. Every bank needs to have a 360-degree picture of the customer portrait: Including transaction history, their interaction history with customers, spending level, limit, outstanding debt, loans, GMV\/spending value per time. Even collect additional necessary data about customers outside of transactions at the bank.\u00a0<\/span><\/p>\n

This customer's financial picture needs to be visible and updated across all channels, so that all functional departments can monitor and conduct in-depth analysis in the same place.\u00a0<\/span><\/p>\n

Effective cross-selling solution from Bellsystem24 Vietnam\u00a0<\/b><\/h2>\n
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  1. In-depth, quality system solutions<\/strong><\/li>\n<\/ol>\n

    Tailored CRM system combines storage, synchronization, and accurate real-time customer data analysis\u00a0<\/span><\/i><\/span><\/p>\n

    With this system, the Bank can:<\/span><\/p>\n