Mystery Shopping Service – A Strategic Move to Upgrade Japanese Restaurant Chain Services

OVERVIEW

Industry

F&B

Solution

Mystery Shopping Service

Background

– Unable to manage service quality at chain restaurants
– Not yet objectively assessed the performance of the facility and staff
– Restaurants cannot be compared with each other.

BSV Challenges

  • Using a large number of mystery shoppers (MS) to avoid detection, each MS after completing the inspection will give personal feedback on the food to the restaurant.
  • MS must be carefully selected, be a gourmet, and have similar food preferences to the products provided by the restaurant (Japanese food).

Deployment

  • Deployment scale: ~50 tests / 3 months
  • Pretend to be a customer at the brand's restaurants nationwide to evaluate customer service through recording and photography.
  • The checklist is well-structured, professional, and closely follows the main points of the question.
  • MS are carefully selected, trained and tested before each test run.
  • All reviews are QC 100%.

Evaluation criteria

 

Result

– Summary report after each month

  • Analyze/compare the quality of restaurants.
  • Detailed report of top stores, not-so-good restaurants, clear evidence.

– Provide advice/suggestions to improve/maintain/enhance the brand's service quality for each model

– Help brands monitor/manage the quality of restaurant chains.

OTHER CASE STUDIES

Case study / Automotive industry

Mystery Shoppers

Managing service quality of car showroom chain with Mystery Shopping service

Retail / Case study

Mystery Shoppers

Decoding how Vietnam's top 1 convenience store chain manages service quality

Case study / Automotive industry

Mystery Shoppers

Secretly check the price dumping situation, improve service quality at car showrooms

Scroll to Top