Content moderation in the information explosion era is very important, especially for businesses operating in the technology and creative fields. Moderation helps ensure the platform's standard principles, limit risks, and increase brand reputation and customer trust.
The Importance of Content Moderation
In the 4.0 era, more than 80% of information is transmitted through social networking platforms (according to Hanoi Moi Newspaper). Therefore, to ensure a “clean” and quality social network environment, all posted content undergoes strict censorship. When inappropriate posts are detected, the censorship team of that social network site will immediately delete the video or image.
Businesses today not only contact customers directly but also through the internet. The content posted represents the face of the business, the posts will also need to be more carefully edited and censored.
In the first half of 2023, Facebook removed 2,549 posts, 12 accounts, and 54 advertising pages; YouTube removed 6,101 videos and 7 channels; TikTok removed 415 links and 149 violating accounts in Vietnam. (report of the Department of Radio, Television and Electronic Information).
Although large platforms such as TikTok, Facebook, Shopee... have combined their own algorithms to review content, many toxic videos are still rampant on the platform. The platforms are developing at a "dizzying" speed with a variety of content, and if not censored by a censorship team, users will encounter a lot of bad, negative, toxic content as well as violating community standards, so the need for content moderators is always necessary.
Sixth Tone Magazine interviewed six former content moderators at major Chinese tech companies, all of whom said their jobs required them to monitor online content constantly, sometimes for 14-15 hours a day. They all reported feeling weighed down by long, stressful working hours.
For that reason, published articles need to be carefully checked by moderators to ensure that they are in line with the business direction of the company or enterprise without violating community policies. This helps limit the risk of negative posts affecting the brand image and plays a very important role, when detecting inappropriate posts, the moderation team will immediately delete the video or image, specifically:
- Ensure the quality of content is “clean” and healthy
- Protect reputation and brand image
- Make sure to remove any offensive, violent, or inappropriate content that is not in line with your business information.
- Ensure community standards are followed. Limit inappropriate content situations that affect the performance of the channel.
- Improve the effectiveness of your content posting
- Protect customers from harmful content
Censored content
In fact, content moderation is the process of removing and filtering posts with inappropriate content. Each platform will have specific requirements for the content that is allowed to be posted. If the policy is violated because of videos, images, posts, etc., it will be locked or permanently deleted. Elements that are not usually prohibited from posting are: violent content, extreme hate speech, nudity, illegal use of child labor, etc.
Currently, the 4 strictly censored contents are: Text, Images, Videos and Livestream:
1. Text
Text posts such as comments, blogs, articles, review discussions and sales posts posted on Google, Facebook, Instagram, etc. are all carefully censored. Therefore, after users post content, algorithms will scan the text and find inappropriate words and content. If prohibited words are detected, the post will be locked. In addition, if the sales post contains plagiarism, the website will also be rated poorly.
2. Image
Image moderation is much simpler than text moderation. However, each territory will have different image requirements. Users must be aware of these issues to avoid having their accounts scanned.
3. Video and live streaming
Videos are considered the most difficult format to moderate because they take longer to scan than text and images. Moderators must watch the entire video, and if inappropriate elements are found, the clip will be blocked. However, if the content violates the policy, the video will still be removed.
Live streaming is also a form of content similar to video but is more difficult to censor. Because this activity must be done in parallel between scanning videos, images, speech... during the livestream process.
4. Public opinion research and viewpoint analysis
Bad and harmful information greatly affects the perception of the recipient; causing the recipient to have a distorted view. To avoid incitement and riots, content about viewpoint analysis is also strictly censored. This content is also done in the above forms. Therefore, the censorship method will be similar.
Content Moderation Service of Bellsystem24 Vietnam
Bellsystem24 Vietnam proud to be a professional unit specializing in providing advanced and effective solutions for businesses. When using Content Moderation Services in Bellsystem24 Vietnam, you will receive the following benefits:
- Ensure the quality of “clean” and healthy content: Use professional content moderation standards and processes. Ensure the quality of the content is checked before being posted on the website or fanpage.
- Minimize risk: Minimize negative impact on your business brand if your post accidentally violates community standards.
- Increase customer trust: Ensure the content provided to your customers is accurate and trustworthy.
- Cost optimization: Bellsystem24 Vietnam will take care of the censorship activities, the company can transfer resources to specialized activities to improve business performance.
- Responding to customer requests: Bellsystem24 Vietnam provides content moderation services according to customer requests.
To understand the service process, advice or more in-depth answers, contact us now!
