Challenge
- Mystery shoppers (MS) must be carefully selected, knowledgeable about cars, especially the car line of the company; Own or intend to buy a car in the near future; Have a driver's license.
- The interaction time between MS and sales is relatively long (check for price dumping).
Deployment
- Deployment scale ~20 reviews/month
- Pretend to be a customer and visit designated showrooms nationwide to evaluate customer service through recording and photography.
- Checklist is built methodically, professionally, closely following the focus of the topic
- MS are carefully selected/trained and tested before conducting assessments.
- All reviews are QC 100%.
Result
