Managing service quality of car showroom chain with Mystery Shopping service

OVERVIEW

Industry

Automotive industry

Solution

Mystery Shopping Service

Background

– The brand has not controlled the situation at the warranty centers.
– Need to maintain and improve customer quality at showrooms nationwide.

BSV Challenges

  • Mystery shoppers (MS) are regularly trained and updated on the brand's in-store promotions.
  • Balance the number of reviews for the night shift of all stores nationwide.

Deployment

  • Deployment scale: ~500 reviews / month
  • Role-play customers at brand stores nationwide to evaluate customer service
  • Format: recording, photography
  • Checklist is built methodically, professionally, closely following the focus of the topic
  • MS are selected and trained, then thoroughly tested before performing the assessment.
  • All reviews are 100% quality checked before the results are delivered to the brand.

Sample evaluation criteria table

 

 

Result

 

 

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