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To meet user expectations and succeed in today's fiercely competitive market, CX Leaders (Customer Experience Managers/Executives) are gradually realizing the importance of collecting customer data and often making data-driven decisions.
However, this data becomes useless if you cannot link it to the KPIs your business is measuring and pursuing.
Analysis customer journey will help businesses become more creative, gain a deeper understanding of customer behavior, thereby cutting operating costs, capturing the hearts of customers and “leading the game”.
You will find in the E-book specific, detailed content and some simple diagrams of some businesses that have effectively applied customer journey analysis.
E-book content:
01. Overview of Customer Journey
02. Practical applications from customer journey analysis
- Improving operational efficiency and cutting costs – Case Study of Telecommunications and Retail Banking companies
- Measuring and Improving Customer Experience (CX) – Case Study of Investment Consulting Firm & Insurance Firm
- Revenue Growth – Retail Banking Case Study
- Improve Customer Retention & Reduce Customer Attrition – Case Study of Telecommunications & Retail Banking Company.
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