Customers always play a central role in every company today. They not only generate sales, but also contribute to the growth and success of a company. Therefore, sending messages or making calls to thank customers is not only a good ethical practice, but also helps to significantly increase revenue at the end of the year.
The end of the year is the peak shopping season of the year.
The peak shopping season at the end of the year in Vietnam is a marathon race for brands, with a series of continuous events to thank customers. In the final months of 2024, market trends in Vietnam will feature the following characteristics:
- E-commerce and online shopping experience: The development and growth of e-commerce has led to customers increasingly preferring online shopping to save time and enjoy attractive offers.
- The rise in prioritizing the shopping experience: Customers are increasingly focused on shopping experiences and higher quality services. Businesses must innovate to provide better experiences by optimizing shopping processes, interacting directly with customers, and creating unique experiences from online to offline, such as rewarding customers with special offers and discounts.
- Promotions and offers: Promotions and discounts are not limited to major holidays but extend throughout the holiday season and vacation periods. Customers can expect savings opportunities not only at specific times but also across multiple events within a short period.
- Multi-channel integration in the shopping experience: Multi-channel interaction via Facebook, Zalo, SMS, Call, etc. is being integrated to provide a better shopping experience. This helps personalize the customer experience and create a smarter and more convenient shopping environment.
Suggestions for effective ways for businesses to thank customers at the end of the year, doubling revenue
Investing a small amount of money to send messages and make calls to thank customers at the end of the year has become an inevitable trend for businesses. It is not only a way to express gratitude but also a smart business strategy that can double a company's revenue. To effectively thank customers at the end of the year, businesses should consider the following points:
Nurture long-term relationships
A quality customer appreciation call or message can help build a close, long-lasting relationship with customers. When customers feel cared for and valued, they are more likely to remain loyal to the business. Building long-term relationships with customers will help you maintain their interest and support over time, while also helping to increase revenue from existing customers.
Timely and prompt information
Promotional calls and messages sent quickly will help customers shorten the time needed to grasp information about these programs. Customers will have more time to choose services and products, while businesses will also sell more services and products during the customer appreciation period.
Create a "Wow" experience for customers
Year-end promotional calls and messages to thank customers often provide opportunities for businesses to improve their experience. This helps businesses optimize customer service and improve products/services based on customer feedback. When customers perceive that they receive greater value from shopping or using your business's products, they are more likely to return to make repeat purchases or recommend your business to others.
Spillover effect
A loyalty program can help your business generate widespread brand awareness. When customers have a positive experience and are satisfied with the program, they are likely to recommend it to their friends, family, and others around them. This can help increase brand recognition and boost revenue for your business.
Stand out in a competitive market
In a competitive market, creating customer appreciation programs can help you stand out and attract customers compared to your competitors. This is because customers often choose businesses where they feel cared for and treated specially. Furthermore, these calls and messages can help you enhance your differentiation in the market and attract new customers.
Encourage repeat purchases
The year-end goal of every customer appreciation program is to encourage repeat purchases. Typically, when customers see the benefits of quick shopping deals, they tend to return and spend more on the company's products/services.
Create positive media coverage
End-of-year customer appreciation is a meaningful activity that can attract customer attention and generate positive publicity for the brand. This helps businesses build –
Selecting an appropriate form of appreciation
There are many ways to show appreciation to customers at the end of the year, such as calling, texting, giving gifts, offering discounts, announcing events, etc. Businesses need to choose the form of appreciation that is appropriate for their goals and customer base.
Multi-platform operation
With a large customer base, businesses need to prepare a large number of staff to make calls and send messages to provide customer care in order to implement appreciation programs, avoiding situations where some familiar customers receive appreciation while others do not, resulting in a poor experience.
Focus on the "golden" moment
At the end of the year, many competitors launch different appreciation programs. Therefore, businesses need to be highly focused and professional in customer care in order to successfully win customer goodwill and ensure that appreciation programs do not encounter any complaints.
Bellsystem24 Vietnam We are confident that we are the most professional provider of year-end customer care services, helping businesses strengthen their relationships with customers and create a positive, lasting, and sustainable impression of their brand.
Contact us via our hotline at 1900 1739 for a free consultation.
