Tailored CRM combines booking and complaint handling for chain stores

Synchronize customer data from booking channels and complaint handling. Enhance multi-channel customer experience

OVERVIEW

Industry

F&B

Solution

Cloud Contact Center Telehub, Tailored CRM, Customer Care Automation

Background

GG is a pioneer in applying the restaurant chain model in Vietnam, with 5 main culinary styles, including: Hotpot, Grill, Asian, European and coffee shops. GG currently owns more than 22 brands and nearly 400 multi-style restaurants in 40 provinces and cities, serving 18 million customers each year. GG has up to 400 restaurants nationwide, so every day the restaurant system has to receive a large number of customers. The call center channel alone needs to receive thousands of calls from customers every day regarding table reservations, questions, complaints, then answer and forward customer requests to the store in charge. Therefore, GG needs a specialized call center solution, highly stable and built according to business processes.

What problem does Bellsystem24 Vietnam solve? 

Receive calls and store reservation information for nearly 400 restaurants 

When a customer calls the hotline to book a table, the operator will record all relevant information such as: Restaurant type, number of seats, contact information, whether children are included or not, any special notes... The information will be uploaded to the telehub, then transferred to GG's booking software via the API solution, and finally the restaurant staff will call to confirm with the customer. luồng quy trình tiếp nhận cuộc gọi

Call survey function 

The call quality survey is conducted after handling the customer's call. Specifically, before hanging up, the operator will ask for permission to survey the customer, immediately an IVR survey will be played and the customer will rate by pressing the number keys on the phone. The survey indicators will be stored in Telehub's reporting dashboard. This makes it easy to manage call quality, thereby providing solutions to improve user experience. 

Complaint handling module

Customer complaints and feedback will be handled according to the following main streams: - Operator receives the call - Restaurant staff/manager receives and handles the complaint - Operator updates information, processing status and makes a happy call to the customer.   module xử lý khiếu nại

Result

Significantly improve customer experience

Responding to reservation requests, handling complaints quickly 24/7, reducing reservation processing time helps to significantly improve customer experience. In particular, happy calls help measure satisfaction levels, paving the way for customer loyalty to the brand.

Revenue growth

Receiving customer reservations and related complaints quickly helps improve brand trust, turning every customer into a loyal customer. Each loyal customer will save 6 times the cost, contributing to significant revenue growth.

 

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