Developing dealer network for MNC tire company

– Expanding dealer network nationwide
– Revenue growth
– Standardize and standardize customer care services

OVERVIEW

Industry

Production – Distribution

Solution

Outbound call (Expanding agency)
Inbound call (Customer care)

Background

The B tire brand from Japan has been famous for nearly a century in the international market, and for more than 10 years in Vietnam. Currently, it is facing competition in the same segment with major rivals from France and Italy.
Expanding the dealer network is one of the top goals to create brand coverage and increase revenue. This is also the problem given to BSV when implementing the project.

Proposed solution

  • Build an Outbound call channel to reach agents nationwide.
  • Recruiting experienced and specialized sales personnel. Receive initial training and must pass a test to qualify to participate in project operations.
  • Customer source: Customer data is divided into 2 sources: from the brand's marketing channels and from the sales' proactive search channel.

Building strict standards from the beginning helps the project always operate stably, controlling the rate of out-of-staff at the lowest level. Increasing the number of successful agents opened for the brand. The successful sale closing rate (open shop) reached 37%.

Deployment

Enhance Inbound Customer Experience

In addition to developing the Outbound channel for tire company B, Bellsystem24 Vietnam also signed an Inbound channel care contract to ensure a satisfactory customer experience with the following services:

  • Complaint resolution
  • Activate warranty
  • Answer questions about products and policies

Build a stable switchboard system, reduce waiting time

Waiting time, agent connection signal and line speed greatly affect customer satisfaction. BSV's Telehub Switchboard System helps employees view all customer requests fully, accurately and quickly on a single interface.

Bellsystem24 Vietnam always takes the principle of quality as pride to bring optimal solutions to customers. We are honored to be a partner accompanying businesses on the path of expanding scale and conquering the market.

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