Comprehensive growth with optimal costs in the F&B industry
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Challenges in the F&B industry
Customer expectations regarding dining today extend beyond the standard of "delicious food and clean drinks." Customers desire higher-quality accompanying service experiences. Meanwhile, competition in the F&B industry in Vietnam is becoming increasingly fierce.
Vietnamese people are very enthusiastic and eager to try new dining experiences, but they quickly lose interest and are easily influenced by herd mentality, as well as feedback from social media, review sites, etc.
The most challenging aspect of the F&B industry is no longer just creating differentiation, but also maintaining service quality, developing products and interaction methods, and "pampering" customers through multiple channels, especially online channels and call centers in today's world.
Solution from Bell24VN
F&B Industry Contact Center Software Solutions
- Omnichannel call center software provides multi-channel customer interaction tools, helping to operate and manage the Booking – Customer Service – Sales process through an intuitive interface that can be used anytime, anywhere with an Internet connection.
- Quickly update customer interaction history, thereby providing appropriate care, solutions, and advice.
- Integrate with other enterprise systems such as restaurant management software, ERP, cash registers, etc. via API.
Automating management & customer service
- Develop scripts and deploy sales chatbots that automatically send information about table reservations, food orders, menus, combos, promotions, etc., to specified customer files.
- Automatically send emails and SMS messages according to a fixed schedule to multiple customer groups based on predefined scenarios (mass or personalized), and use remarketing to encourage customers to return to the store.
- Analyze behavior, preferences, and purchase frequency to generate reports for remarketing, suggest suitable items to customers, or build loyalty programs.
Custom CRM software for F&B businesses
Design CRM software according to business needs, closely following business processes
1. Quickly accept reservations
- Receive table reservation requests via phone, website, fan page, and mobile app. Connect with booking software to reserve tables immediately upon request.
- Synchronize product information, prices, and promotions from the ERP system and orders pushed to the store or warehouse for delivery.
- Easily create product menus, product combos, and promotional programs directly on the CRM (synchronized with ERP and POS).
- Orders can be sent to the POS machine at the store for staff to receive and manage orders quickly and accurately.
Case Studies call center receiving orders from 400 restaurants →
2. Closely follow business needs
- Flexibly add features that fit your F&B business process
- Integration with many existing enterprise software applications
- Enable permission & management according to the specific needs of the branch
3. Integrated and effective sales management
- Filter and select products and combos to add to your cart. Or change the components of the combo or add add-ons to the product.
- Sales reports by channel, store, product, and real-time data enable managers to make immediate decisions.
- Consolidate customer data, business status, promotions, revenue, etc., from different stores on a single screen. This facilitates easy viewing of business status and provides accurate information when needed or when consulting is requested.
- Integrate customer information management from all online sales channels: Social media, Zalo, Website, D2C e-commerce website, Food delivery apps, etc.


Operating a multi-channel call center for the F&B industry
Professional recruitment, training, and call center implementation solutions for F&B businesses
Order hotline, reservation hotline
Receive customer table reservations via phone, website, fan page, and mobile app.
- Customer service via call center and digital channels
- Complaint resolution
- Happy call to customers on special occasions
- VIP customer care, loyal customers
- Contact individuals and businesses by phone to provide information about products, services, new menus, and new promotions at restaurants/shops.
- Call customers to survey their satisfaction levels and gather information about their preferences and needs to increase opportunities for cross-selling new dishes and locations or to develop products.
Triple S – Secret Customer Service for the F&B Industry
This is a solution that helps businesses gain an objective and accurate view of the quality of their services, business processes, and human resources. Bell24 Vietnam does this by acting as a customer to experience and evaluate the points of contact between the business and its customers from the perspective of a real customer.
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- Survey solutions help businesses manage their brand image and control service quality across all online channels.
- Play the role of a customer to experience and evaluate in detail each aspect of the store layout, cleanliness, staff attitude, and procedures for interacting with customers.
- Identify discrepancies and compile and analyze them based on checklists and evidence from audio and video recordings. We will help you analyze areas for improvement, compare them with competitors, and send recommendations for improvement.
Specialized training solutions for F&B businesses
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Advanced Skills Course
- Provide in-depth training sessions for sales and customer service staff, helping staff improve communication skills, customer service mindset and problem-solving abilities, helping to resolve and appease customers up to 99.9%
- Increase employee enthusiasm, love for their current job and trust in the business
F&B LMS System
- Online learning and training system is easy, scientific, intuitive, students can study anytime, anywhere.
- Digitizing corporate training programs
- Help deploy synchronous training for the dealer and store system without spending a lot of resources and costs.
- Fast application. Buy directly or rent the system and get free teaching content worth up to 36 million VND
About BSV
Why choose Bell24VN?
- Deep understanding of F&B industry
- Comprehensive solution, closely following business processes
- High flexibility at any time
- The most optimal cost
- No. 1 operating experience in Vietnam with more than 200 projects
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Case Studies
Some solutions that BELLSYSTEM24 VIETNAM has successfully implemented for partners in the e-commerce industry
Solution for receiving calls and storing table reservation information of 400 restaurants nationwide
The problem is
- Every day, we need to receive thousands of calls from customers regarding table reservations, questions, and complaints, then answer and transfer customer requests to the store in charge. Therefore, we need a specialized, highly stable switchboard solution built according to business processes.
Results after use
- Respond to table reservation requests, handle complaints quickly 24/7, reduce table reservation processing time to improve customer experience
- Increase brand loyalty and revenue growth

