Telesales for courses is not just about making calls to provide advice, but also involves persuading and accompanying customers to find suitable learning solutions.
With a diverse customer base, ranging from students and working professionals to parents, each group has different concerns and decision-making processes. Therefore, the caller must have telesales skills, know how to listen, quickly grasp needs to deliver the right benefits.
The most important thing is to build trust, because customers are not just buying a course, but also placing their hopes in their future (or that of their children).
A friendly, natural voice combined with clear information and attractive offers will significantly increase the success rate.
Below are some telesales scripts for courses in various situations, helping you approach and persuade customers effectively.
Types of courses that can apply the telesales scenario
See also: Telesales script for English courses
Classification of subjects and approaches
Below are some common target groups and approaches
1. Students
Approach angle: Future, career opportunities
For example:
"Hello, the [field name] industry is currently very popular. If you take this course, you will have the opportunity to work at [a large company/high-paying job]. We offer tuition assistance and flexible schedules, making it easy for you to study and work at the same time. Would you like to learn more?"
Note: This group is usually decided by parents, so you may want to suggest sending additional information to parents.
2. Working people who want to improve their skills
Approach angle: Promotion, increased income
For example:
"Would you like to improve your skills to advance your career? This course will help you develop [specific skills], taught by industry experts. Over 80% students have earned higher salaries after completing the course. I can send you the details for your reference."
Note: This group is interested in practicality and long-term benefits, so the practical value of the course should be emphasized.
3. Parents want to find courses for their children
Approach angle: Future orientation, investing in children
For example:
"Hey, your kid likes learning [subject/skill], right? We have a [course name] course that helps kids develop their thinking skills and easily access modern knowledge. Plus, there's a free trial session for kids to experience it first. Would you like to sign up?"
Note: Parents care about the quality of teachers, the curriculum, and opportunities for their children's development.
4. Business owners and managers who want to train their staff
Approach angle: Business efficiency, enhancing team capabilities
For example:
Are you looking for ways to enhance your workforce capabilities to help your company grow more effectively? We offer customized training programs for businesses, helping employees improve [specific skills]. Additionally, we have special discounts for groups registering through their company. I'll send you the detailed information for your reference.
Note: This group is interested in ROI (business benefits), training quality, and actual effectiveness.
Effective Telesales Script for Courses
1. Telesales script for new customers
Staff:
Hello! My name is [Name] from [Training Center Name]. We currently offer a course called [Course Name] that can help you [course benefits]. I was wondering if you've ever considered [course objectives]?
Customer: "No, I haven't thought about it yet."
Staff:
Yes, I see that many [target customers] are currently interested in this course for [specific benefits]. If you have two minutes, I can send you more detailed information for your reference.
(If the customer agrees, continue to provide detailed advice about the course, promotional programs, tuition fees, etc.)
2. Telesales script for interested but unregistered customers
Staff:
"Hello! You previously left your contact information with us regarding the [Course Name] course. I was wondering if you've been able to arrange your schedule to participate yet?"
Customer: "You're still thinking."
Staff:
"Yes, I understand! I'd like to add that this course currently has a [specific discount] for students who register this week. If you have any further questions, I can answer them right away so you can feel more confident in your decision."
(If customers have questions, focus on answering them and emphasize the value of the course.)
3. Telesales script for advanced courses for returning students
Staff:
"Hello, sir/madam! My name is [Name] from [Center Name]. You previously completed the [Course Name] course, and I noticed you did very well. I was wondering if you might be interested in the advanced [Advanced Course Name] course to further hone your skills?"
Customer: "You are also considering it."
Staff:
Yes, this course will help you [improve your skills]. In addition, we have a special offer for returning students, with a discounted price of [discounted price] if you register today.
(Create a sense of urgency to prompt customers to make quick decisions.)
4. Telesales script reminding students to pay tuition fees
Staff:
"Hello, sir/madam! My name is [Name] from [Center Name]. You have enrolled in the [Course Name] course. I'm wondering if you have completed the tuition payment yet? I'm calling today to kindly remind you to avoid any impact on your learning schedule."
Customer: "You haven't closed it yet, let's do it tomorrow."
Staff:
"No problem! I reminded you that the deadline for the promotion is [date], so if you pay before this time, you won't lose your benefits. Would you like me to help you with the transfer?"
(Be friendly but maintain professionalism so that customers pay their tuition fees on time.)
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