Travel telesales require flexibility and friendliness in communication. Telesales staff must understand customers' needs and desires in order to recommend suitable tours. Due to the high likelihood of repeat business, in addition to introducing travel packages, it is also necessary to build long-term relationships with customers.
To make a successful call, it is important to understand the preferences and psychology of customers, thereby offering attractive and persuasive offers that make customers feel secure and excited about the trip.

Basic telesales process
- Greetings
- Tourism Product Introduction
- Understand customer needs
- Resolving customer issues and inquiries
- Introduce incentive policies, create urgency
- Handling rejections
- Payment Procedure Guide
- Post-call support
Reference: Handling objections in telesales
Travel telesales script template
1. Script for new customers
Opening greeting:
- "Hello, I'm [Name] from [Travel Company Name]. Do you have a few minutes? I'd like to share with you some of our current exciting tour programs."
Company and program introduction:
- We specialize in providing domestic and international travel packages, from resort vacations and nature exploration tours to honeymoon travel programs. Currently, the company is offering discounts of up to 20% for tours during this period.
Ask about customer needs:
- Are you planning to travel in the near future? I can help you choose a tour that suits your preferences and budget.
Specific tour introduction:
- If you love the sea and relaxation, I think the [Tour Name] tour to [Destination] is perfect for you. This trip includes airfare, a 5-star hotel, and entertainment activities such as visiting the surrounding islands.
Encourage action:
- This promotion will end at the end of this month, so you can book in advance to secure the best seats. Would you like me to email you the details about this tour?
End of call:
- Thank you for taking the time to listen. I will send you more information and call you back later to provide further advice. Have a great day!
2. Telesales script for travel for existing customers (who have used the service before)
Opening greeting:
- Hello, I'm [Name] from [Travel Company Name]. It's great to see you again. I remember you joined our [Tour Name] tour last time, right?
Discover new customer needs:
- "I'd like to ask if you have any plans to travel during the Tet holiday? We currently have some very interesting and special programs for loyal customers like you."
Introducing a new offer:
- We are currently offering a special discount program for our existing customers. For example, the [Tour Name] tour to [Destination] is now only [discounted price]. This is the perfect trip if you want a change of scenery.
Encourage action:
- You can book your tour now to secure your spot, as early bookers will have the opportunity to receive additional perks such as complimentary shuttle service or hotel room upgrades.
End of call:
- Thank you for always trusting and supporting us. If you have any questions or would like more detailed information, please feel free to contact me anytime.
3. The customer has inquired about information but has not booked a tour yet.
Opening greeting:
- Hello, I'm [Name] from [Travel Company Name]. I recall that you previously requested information about the [Tour Name] tour. May I assist you with any further questions?
Ask about the reason for not booking a tour:
- "I see you haven't decided on booking the tour yet. Is there anything else you're unsure about regarding this trip?"
Reintroduce the offer and encourage action:
- To give you peace of mind, we are offering a 15% discount for this tour if you book this week. We will do our utmost to make your trip truly wonderful.
Create urgency:
- Additionally, customers who book early will be able to select the best seats on the plane and can change their itinerary if necessary, so you can feel confident planning now.
End of call:
- Would you like me to send you the details and help you book the tour right now? I'm really looking forward to accompanying you on this trip.
4. The customer has declined but would like to reconsider.
Opening greeting:
- Hello, I'm [Name] from [Travel Company Name]. I remember assisting you last time. Would you have time to hear about some new travel options this time?
Recreating interest:
- We currently have several attractive tour packages with special offers that I think you will like, as these tours offer new experiences that you didn't find last time.
Introducing a suitable tour:
- For example, the [Tour Name] tour to [Destination] features visits to famous tourist attractions and exciting recreational activities, making it perfect for those who want to explore new things.
Encourage action:
- "I can send you more detailed information right now, and if you find it suitable, we can proceed with booking today."
End of call:
- Thank you for your time. I look forward to hearing back from you soon. Have a great day!
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