Enhancing customer service efficiency for a consumer electronics brand

SUMMARY

Type of Industry

  • Household Electrical Appliances

Content

  • Customer Care (End Users): Chat, Email
  • Customer Care (B2B): Call

Background

  • Our partner has a large number of end customers requiring support in the Japanese market and demands 24/7 operational capability.

ACTION

Operating

Index

  1. SLA (Customer Satisfaction Score – CSAT, Response Time)

Human resource

Agents are required to have Japanese language proficiency of N2 or higher. The project operates on Japan business hours and runs 24/7/365

Scope of work

Two Main Operations:

Operation 1:

  • End-user customer support

  • Channels: Email & Chat
    (Email channel: 1 Project Manager, 3 Supervisors, 12 Agents)

Operation 2:

  • B2B customer support – working with distributors

  • Channel: Call

RESULTS

  • Operation 1: Exceeded the operational KPIs set by the partner
  • Operation 2: Achieved target performance within 2 months (while the previous provider took 6 months to reach the same level); BSV received positive feedback from the partner
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